More Industry News articles

Western Europe mobile local search ad revenues are forecast to reach €1.4 billion by 2013, according to BIA’s Kelsey Group. It predicts that mobile search advertising revenues in Western Europe will grow from €39 million in 2008 to €2.3 billion in 2013, representing a compound annual growth rate (CAGR) of 125.4%. Revenues for the local… Continue reading Western Europe mobile ad revenues forecast to increase

BBC One’s new Rivers with Griff Rhys Jones dominated the 9pm to 10pm peak-hour last night with a high of more than 5 million viewers.The channel’s new five-part documentary series managed to secure over 4.7 million average viewers and a 20% audience share during the all-important slot.BBC Two’s Sunday evening prime time programme On Thin… Continue reading Overnights: The BBC’s Sunday night line-up pips ITV1 to the top spot

AOL has decided to rebrand its Platform-A advertising services brand following a 100-day review by its new CEO Tim Armstrong.The ad sales operation, which was launched just ten months ago and includes Tacoda, Advertising.com, Third Screen Media and Adtech, will be renamed AOL Advertising.As part of the rebrand, the new division will look to automate… Continue reading AOL rebrands Platform-A

BT Vision is set to introduce Sky Sports on its on-demand platform next year in a bid to bolster its paid-for content.BT Vision’s chief executive Marc Watson claims both Sky and BT will benefit from the deal, which will allow BT customers to access the full Sky Sports package – a step up from the… Continue reading BT Vision to broadcast Sky Sports

Five has been forced to slash its programme budget by 25% this year as a result of the ongoing advertising downturn.The commercial broadcaster has reduced its budget to £165 million, down from £220 million last year, which is the biggest percentage fall of any broadcaster in the UK.However, Five’s newly reduced budget still sits above… Continue reading Five cuts its programme budget by 25%

BBC One’s New Tricks secured the highest ratings during the all-important prime time slot last night with more than 7 million peak viewers.The second episode of the new eight-part series attracted over 6.7 million average viewers and a impressive 28.7% audience share during the 9pm to 10pm slot, beating ITV1’s revamped Sunhill police drama to… Continue reading Overnights: New Tricks tops The ‘new-look’ Bill

Thinkbox, the marketing body for the main UK commercial broadcasters, is launching a series of free research events examining how TV advertising works for specific advertising categories.Each event will draw on the latest research by Thinkbox and the wider marketing industry into how TV advertising achieves success for specific markets.This includes insights drawn from Thinkbox’s… Continue reading Thinkbox launches free research events

Arqiva has unveiled plans to launch a new consumer video-on-demand service following its acquisition of Project Kangaroo’s technology.The broadcast transmission company hopes to launch a new platform with free and paid-for content from broadcasters and independent content providers, according to reports.BBC Worldwide, Channel 4 and ITV – the partners behind the failed broadband TV venture… Continue reading Arqiva plans VoD launch with Kangaroo technology

Publicis Groupe has reported an 8.6% fall in global organic revenue growth for the second quarter of 2009 and although it is forecasting a slow recovery from September it expects no positive growth until mid-2010. The first six months of the year saw organic revenue growth fall 6.6% year on year. Revenue for the period… Continue reading Publicis Groupe reports fall in global revenue growth

The total advertising sector in North America is expected to decline 10.2% in 2009 with the online advertising sector down 3.2%, according to a new forecast. The Strategy Analytics forecast also says that Central & Latin America is expected to be less affected by the global financial crisis than the developed world. Nevertheless, real GDP… Continue reading North American ad sector to fall 10%