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US marketers are forecast to increase their social network ad spending 13.2% in 2010, to $1.3 billion. According to new figures from eMarketer, however, paid advertising on online social networks in the US is expected to fall 3% in 2009, as a result of the poor economy and various difficulties at MySpace. Debra Aho Williamson,… Continue reading US social network ad spending to increase

Mobile Instant Messaging (MiM), an application that allows mobile phone users to message one another via the internet, has grown by over 190% in the last 12 months, according to new research by Aegis Media.The marketing communications group forecasts that MiM will continue growing as more service providers enter the market and consumers become more… Continue reading Aegis: Mobile Instant Messaging up 190%

BBC One’s five-part Torchwood – Children of the Earth sci-fi series secured the top spot on Friday evening with a high of 5.8 million viewers and a 26.7% average share.However, the final part of the Doctor Who spin-off, which aired every evening last week, pulled in less than the first and penultimate episodes.Thursday night’s Torchwood… Continue reading Overnights: Final Torchwood attracts 5.8m viewers

New research from the IAB has found that “consumers are happy to receive mobile advertising if it is delivered on their terms”.Mobile Advertising Research UK: Facts and visions on and by the market found that 54% of respondents find mobile an easy channel to communicate and interact with brands of their preference and would send… Continue reading Consumers “happy to receive mobile advertising”

The rate of decline in UK marketing spend has eased for the second quarter in a row, according to the IPA’s latest Bellwether survey.The 2009 Q2 report links the easing to an improvement in business confidence, with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of… Continue reading Bellwether Report: Marketing budgets cut at slower rate in Q2

Virgin Media has confirmed that it is still reviewing a number of interest-based advertising options, including Phorm’s targeted ad service Webwise.Virgin is the third and only remaining potential UK ISP partner, which could trial or launch Phorm’s controversial behavioural targeting service, following BT and TalkTalk’s decision to pull out of their agreements last week (see… Continue reading Virgin is still reviewing Phorm

ITV hopes to boost revenue streams by charging viewers to access online clips from popular programmes such as Britain’s Got Talent.Speaking in a radio interview, ITV’s chief Michael Grade said the broadcaster is likely to implement a micropayment scheme as early as next year.He confirmed that ITV wants to charge between 10p and 50p per… Continue reading Grade: ITV will charge for online clips

Virgin Media has increased its high definition offering by adding four new channels to its line-up.Living, FX, MTV Networks and National Geographic will be available in HD to Virgin’s 3.6 million customers from the end of July.The new channels will offer programmes such as Grey’s Anatomy, Dexter and The Wire in HD, as well as… Continue reading Virgin Media boosts its HD offering

Telegraph Media Group has reported a pre-tax loss of £15.7 million for 2008, following a £9.9 million profit in 2007. Operating profit at TMG fell 6.7% in the year ending 28 December 2008, from £34.3 million to £32 million. Turnover was down 3% to £343.4 million for the period, despite falling advertising revenues across the… Continue reading Telegraph Media Group reports £15.7m loss for 2008

Magna’s 2009 US Media Advertising Revenue Forecast predicts that US ad revenues will decline by 14% this year. Ad revenues are predicted to fall from a total of $189 billion in 2008 to $161 billion this year. However, the report adds that the decline has bottomed out in first half of the year, with the… Continue reading Magna forecasts 14% drop in US ad revenue