More Industry News articles

New research from the IAB has found that “consumers are happy to receive mobile advertising if it is delivered on their terms”.Mobile Advertising Research UK: Facts and visions on and by the market found that 54% of respondents find mobile an easy channel to communicate and interact with brands of their preference and would send… Continue reading Consumers “happy to receive mobile advertising”

The London Evening Standard has pulled out from ABC’s monthly national newspaper audit, repositioning itself as a regional title for future circulation reports.The Audit Bureau of Circulations confirmed today that the Evening Standard has decided to withdraw from it national listings, instead reporting regional figures.However, the Evening Standard plans to continue reporting monthly circulation figures,… Continue reading Evening Standard pulls out of ABC audit

The penultimate Torchwood – Children of the Earth pulled in the highest ratings during the all-important 9pm to 10pm slot last night with more than 6.2 million peak viewers.The Doctor Who spin-off, starring John Barrowman, attracted 6.2 million average viewers and a 27% audience share in the middle of BBC One’s peak run.BBC One secured… Continue reading Overnights: Penultimate Torchwood secures 6.2 million viewers

Telegraph Media Group has revamped its mobile site to give readers access to Telegraph.co.uk and Telegraph TV.The new-look site, m.Telegraph.co.uk, now offers Telegraph TV content and features a site-wide mobile search function as well as improved usability.The mobile site will also offer new ad formats to commercial clients, including banner placements, Google Ad sense and… Continue reading Telegraph revamps mobile site

The New York Times is set to charge users a monthly fee to access its website, although it has reportedly ruled out micro-payments.The title launched a survey asking its print subscribers for their opinions on the proposed $5 (£3) a month payment for its online content, which will include articles, blogs and multimedia.It asked: “How… Continue reading New York Times considers paid-for model

Global advertising expenditure across television, newspapers, magazines and radio recorded a year on year drop of 7.2% for the first quarter of 2009, according to a global advertising trends report from Nielsen. The report, Global AdView Pulse reveals that the global economic crisis is taking its toll on the ad sector, with European countries taking… Continue reading Global adspend fell 7.2% in Q1

News International is set to slash The Sun‘s cover price by a third to 20p in the north of England from Monday to match London and the south-east.The Sun‘s 10p price cut, which will cost NI millions of pounds in revenue, will affect the north-west, Yorkshire and north-east regions.The red-top tabloid’s price has already been… Continue reading Sun to cut its cover price by a third

UKTV has signed a new multimillion-pound landmark deal that will give it access to almost 200 hours of Channel 4’s content.The two year deal, which will give UKTV’s newly rebranded channels access to programmes like Green Wing, will allow UKTV to minimise its reliance on BBC archive content and strengthen its position in the pay-TV… Continue reading UKTV signs new content deal with C4

The number of American children between ages two and 11 who go online totaled nearly 16 million in May 2009 and comprised 9.5% of the active internet-using universe in the US. According to data from Nielsen Online, there also has been a 63% increase since 2004 in the amount of time this group spends online.… Continue reading 16m American children online in May

BBC One’s five-part Torchwood – Children of Earth series continued to secure the highest peak-time ratings last night with almost 6 million viewers.The Doctor Who spin-off sci-fi drama, which is due to air every night this week during BBC One’s prime-time slot, attracted 5.8 million average viewers and a 27% audience share between 9pm and… Continue reading Overnights: Torchwood continues to bank the top spot