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BBC One’s What’s Really in Our Food? secured the highest ratings during the all-important prime-time slot last night with more than 4.2 million peak viewers.The one-off documentary, which attempted to shed light on the murky world of food fraud, pulled in over 4 million average viewers and a 18.6% share between 9pm and 10pm.At the… Continue reading Overnights: What’s Really in Our Food? takes the lead

NRS has set up a new User Advisory Panel (UAP) to help publishers, advertisers and agencies become more involved and engaged with the future direction of the newspaper and magazine readership survey.The UAP is made up of members from the three NRS stakeholders – the Newspaper Publishers Association (NPA), the Periodical Publishers Association (PPA) and… Continue reading NRS creates new User Advisory Panel

Sacha Baron Cohen’s much-publicised Brüno has taken the box office by storm, banking £5 million in its opening weekend.Brüno’s box office success makes it the second highest opening weekend for an 18 certificate film behind Hannibal in 2001, which pulled in £5.6 million excluding previews.The majority of top grossing box office films tend to be… Continue reading Brüno proves to be a box office hit

Home shopping retailer Littlewoods is taking over from Reckitt Benckiser as sponsor of ITV soap Emmerdale.The two year deal begins at the end of August and includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship, interactive sponsorship, mobile interactive bumpers and licensing.Cast members will take part in promotional activities across the Littlewoods book and… Continue reading Littlewoods to sponsor Emmerdale

A third of young adults in the UK regularly access Facebook and Twitter from their mobiles, according to a new report. The study, published by mobile analysts CCS Insight, found that social networking is driving the growth of mobile internet. Based on a survey of more than 1,000 UK adults between 16 and 35 years… Continue reading One third of UK youngsters access social networks via mobiles

Shortlist Media is set to launch a free weekly magazine aimed at affluent 20 to 40 year-old female commuters with content “written with a zip and style that will make it stand out in the market”.Shortlist plans to launch Stylist, which will be headed up by former More! editor Lisa Smosarski, by early autumn with… Continue reading Shortlist to launch free women’s weekly

ITV is launching an on-air campaign to drive viewers to the revamped Coronation Street website.From 15 July, ITV1 and ITV2 will air a 60-second trail produced by ITV’s in-house creative team, featuring Corrie character Norris Cole.The new site, which has been redesigned to make it more user friendly, is intended to give fans more opportunities… Continue reading ITV launches on-air campaign for Corrie website

McGraw-Hill has put its weekly New York-based publication BusinessWeek up for sale.The magazine, which claims to have around 4.8 million readers in 140 countries, lost 30% of its advertising revenue in Q2 this year, according to reports.McGraw-Hill has appointed investment bank Evercore Partners to sell the title, which has almost 190 editorial staff under editor-in-chief… Continue reading BusinessWeek is on the market

Operating profits at the BBC’s commercial division, BBC Worldwide, fell 27% year on year to £85.7 million in the year to the end of March. However, the figures, revealed today in the Corporation’s annual report, also show that revenue was up 9.5% year on year, passing the £1 billion mark. BBC Worldwide said that profits… Continue reading Operating profits fall 27% at BBC Worldwide

US marketers are forecast to increase their social network ad spending 13.2% in 2010, to $1.3 billion. According to new figures from eMarketer, however, paid advertising on online social networks in the US is expected to fall 3% in 2009, as a result of the poor economy and various difficulties at MySpace. Debra Aho Williamson,… Continue reading US social network ad spending to increase