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BBC One’s New Tricks secured the highest ratings during the all-important prime time slot last night with more than 7 million peak viewers.The second episode of the new eight-part series attracted over 6.7 million average viewers and a impressive 28.7% audience share during the 9pm to 10pm slot, beating ITV1’s revamped Sunhill police drama to… Continue reading Overnights: New Tricks tops The ‘new-look’ Bill

Thinkbox, the marketing body for the main UK commercial broadcasters, is launching a series of free research events examining how TV advertising works for specific advertising categories.Each event will draw on the latest research by Thinkbox and the wider marketing industry into how TV advertising achieves success for specific markets.This includes insights drawn from Thinkbox’s… Continue reading Thinkbox launches free research events

The total advertising sector in North America is expected to decline 10.2% in 2009 with the online advertising sector down 3.2%, according to a new forecast. The Strategy Analytics forecast also says that Central & Latin America is expected to be less affected by the global financial crisis than the developed world. Nevertheless, real GDP… Continue reading North American ad sector to fall 10%

Arqiva has unveiled plans to launch a new consumer video-on-demand service following its acquisition of Project Kangaroo’s technology.The broadcast transmission company hopes to launch a new platform with free and paid-for content from broadcasters and independent content providers, according to reports.BBC Worldwide, Channel 4 and ITV – the partners behind the failed broadband TV venture… Continue reading Arqiva plans VoD launch with Kangaroo technology

Daily Mail & General Trust’s revenues from its consumer media operations were down 19% year on year in the second quarter, to £303 million. Total underlying revenues at Associated Newspapers fell by 12% to £206 million underlying circulation revenues were 7% lower year on year. advertising revenues in Q2 fell by 15%. Within this figure,… Continue reading DMGT’s consumer revenues fall 19%

ITV1’s new Wednesday evening line-up proved to be a hit last night with Midsomer Murders attracting a high of 6.2 million viewers during the prime-time slot.The first of two new cases for detective DCI Tom Barnaby, played by John Nettles, pulled in more than six million average viewers and a 27.5% audience share between 8pm… Continue reading Overnights: Midsomer Murders returns with 6.2m viewers

Independent News & Media has sold its 18% stake in Cashcade for £13.2 million to digital group PartyGaming.The struggling newspaper group will receive €15.3 million for the gambling group, which owns gaming brands such as Foxy Bingo, as well as “incremental proceeds” over the next two years as long as earnings targets are met.PartyGaming’s deal… Continue reading INM offloads Cashcade asset

Arqiva is understood to be in discussions to buy the technology behind Project Kangaroo, the failed broadband TV venture between BBC Worldwide, Channel 4 and ITV.The broadcast transmission company was up against Orange as the only serious contenders to buy the technology, however, Orange pulled out of the process in May.As a result, talks with… Continue reading Arqiva set to buy Kangaroo technology

A new report forecasts that US marketers will spend $65 billion on their own websites this year. The Outsell Inc report, based on an online survey in April of more than 1,200 advertisers, revealed that this figure will be nearly as much as marketers’ spend on TV advertising. It found that US marketers will spend… Continue reading Marketers predicted to spend $65bn on websites this year

A new US report has found that almost 20% of social networking sites’ advertising comes from local businesses and marketers. The Borrell Associates assessment of 118 social networking sites forecasts that $641 million will be spent on local ad sales in 2009. A key finding of the report is that the majority of local ad… Continue reading US social network local-ad sales to hit $641m