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JupiterResearch has forecast that e-mail marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012. Spending on retention e-mail will more than double during that period and account for over half of total e-mail marketing spending in 2012. Acquisition e-mail marketing will grow more somewhat more slowly, with most spending in… Continue reading E-Mail Marketing Spend To Top $2 Billion by 2012

Following the failure of Five and Aegis Media to reach agreement over the terms of agency deals for 2008, clients of Carat and Vizeum have been pulled from advertising on the channel.The dispute is understood to relate to differing valuations of the Five audience, according to a report on Brand Republic.The report added that there… Continue reading Aegis And Five In Deal Dispute

Last night saw ITV1’s new comedy-drama Honest hit our screens, with a peak of 6.1 million adults tuning in to catch the action.The show, starring Amanda Redman, grabbed an average of 5.6 million adult viewers (a 23.8% share of the audience) in its 9pm timeslot.It easily beat Hugh’s Chicken Run on Channel 4 at the… Continue reading 6.1m Watch ITV1’s Honest

Xfm has signed a promotional deal with Paramount Pictures to launch a multimedia campaign on Xfm Drivetime for the release of the upcoming movie thriller No Country For Old Men.GCap Media’s Xfm will participate in a series of on air initiatives to celebrate the launch of the film release on January 18 2008.Activity will run… Continue reading Xfm Signs Multi-Media Promotional Deal With Paramount Pictures

Dennis Publishing has acquired the online current affairs magazine, The First Post, to complement its news weekly, The Week.Launched in 2005, The First Post is currently owned by First Post Newsgroup Holdings, and is backed by private investors. The First Post claims to reach one million unique users a month.The site’s team of 13, led… Continue reading Dennis Adds To Current Affairs Portfolio

A new forecast from mobile web company Bango predicts that by the third quarter of 2009, more people will access the internet on their mobile than on PC. Mobile advertising is a huge opportunity with the potential to generate in excess of $10 billion in annual revenues by 2010, added Bango. There are a number… Continue reading More People To Access Internet Via Mobile Than PC

Denis O’Brien has increased his stake in Independent News & Media, the owner of the Independent and Independent On Sunday in the UK, to 16.4%. Earlier this week, Independent News & Media announced that O’Brien had already increased his stake in the company from 14.5$ to 15.4% at the end of 2007. With his 16.4%… Continue reading O’Brien Increases Stake In Independent News & Media

Virgin Radio is launching a new division which will produce customised audio content for third-party clients.The new branded content division will produce audio for third party clients as well as Virgin branded content featuring some of the station’s presenters, according to a report on MediaGuardian.co.uk.It will be led by Paul Sylvester, who joins as Virgin… Continue reading Virgin Radio To Create Third-Party Content

CBS Outdoor has been awarded the five-year contract to manage advertising on Yellow Buses, part of Bournemouth Transport’s portfolio.Having held the national sales contract for Yellow Buses since 2004, under the terms of the new deal CBS Outdoor will now manage all advertising sales, including local campaigns for national and regional businesses.It will be responsible… Continue reading CBS Outdoor Wins Bournemouth Transport Brief

Global SMS traffic over the 2007/2008 New Year period increased by 30% compared to the same period last year, according to new data from Acision.Around the world, phone users sent a staggering 43 billion text messages to wish their loved ones a happy New Year.Growth was strong in both mature and emerging markets, said Acision.… Continue reading Global SMS Traffic Up 30% Over New Year Period