Social networking is here to stay, but the dramatic growth the sites have experienced over the past few years will settle, and marketers and advertisers will have to discover the best ways to capitalise on the format, according to panellists at yesterday’s MediaTel Group ‘Future of Online’ seminar. “I think the socialisation of media absolutely… Continue reading Social Networking Growth To Settle
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Omnicom Group has announced that net income for the fourth quarter of 2007 increased 13.2% to $313.9 million from $277.2 million in the fourth quarter of 2006. Worldwide revenue increased 12.7% to $3,626.0 million, from $3,216.2 million in the fourth quarter of 2006. Domestic revenue for Q4 increased 9.5% to $1,845.9 million compared to $1,685.1… Continue reading Omnicom Posts Revenue Increase
Woman magazine has unveiled another revamp, including a price rise, just 18 months following a previous relaunch.Over £1 million has been invested in the weekly, which shed around 11.5% of its total or almost 47,400 copies to take its final figure to just shy of 370,000 for the first six months of 2007.The magazine will… Continue reading Woman Unveils Second Revamp In 18 Months
Kangaroo – the forthcoming on-demand video service from BBC Worldwide, ITV and Channel 4 – could be a huge success, according to Ray Snoddy, media journalist and one of the panellists at yesterday’s MediaTel Group seminar on the ‘Future of Online’. “Because of the wonders of the internet it means that the BBC, ITV and… Continue reading Kangaroo Could Be A Huge Success
Global Radio, which made a £313 million bid for GCap Media in December, said yesterday that it is keeping its options open regarding another bid. GCap rejected Global’s original bid saying that it “significantly undervalued the company” (see GCap Turns Down Takeover Bid From Global Radio). In a statement to the City last night, Global… Continue reading Global Radio Could Return With GCap Bid
The UK’s five biggest mobile operators have joined together to develop an industry-wide mobile advertising measurement system.Vodafone, O2, T-Mobile, Orange and 3 have formed a working group with the aim of defining a common mobile measurement system, similar to those already in existence for press and TV.The working group will examine each firm’s operating business,… Continue reading Mobile Networks To Develop Ad Measurement System
Agencies are not demanding an online currency, and cost could prove a significant barrier to the development of one, according to Richard Firminger, the outgoing regional sales director, northern Europe, at Yahoo!, who was speaking on the panel at yesterday’s MediaTel Group ‘Future of Online’ seminar. “The agencies should speak up [if they do want… Continue reading No Huge Demand From Agencies For An Online Currency
Four groups were expected to submit first round bids for Virgin Radio by today’s deadline. Bidders for the SMG owned station are understood to include Charles Allen’s Global Radio, UTV (see UTV Could Bid For Virgin Radio) and private equity firm Vitruvian Partners. Global Radio bought Chrysalis’ radio division, including the Heart and Galaxy brands,… Continue reading Deadline For Virgin Radio Bids
This year will be an interesting year for mobile internet, but it won’t be as groundbreaking for the format as some commentators have predicted, according to panellists at today’s MediaTel Group ‘Future of Online’ seminar.Richard Firminger, outgoing regional sales director, northern Europe, at Yahoo!, said that mobile adspend forecasts were going to be a lot… Continue reading Mobile Internet Not Quite Ready For Breakthrough
Five has strengthened its newly-formed digital media team with two new appointments.Chris Kerwin joins in the new role of digital controller, with responsibility for the commercial side of Five’s digital businesses including video-on-demand and online. Scott Jeffrey becomes VOD editor and will be responsible for Five’s new VOD service.Five said that the “appointments reflect the… Continue reading Five Strengthens Digital Media Team
