More Industry News articles

Virgin Radio is launching a new division which will produce customised audio content for third-party clients.The new branded content division will produce audio for third party clients as well as Virgin branded content featuring some of the station’s presenters, according to a report on MediaGuardian.co.uk.It will be led by Paul Sylvester, who joins as Virgin… Continue reading Virgin Radio To Create Third-Party Content

CBS Outdoor has been awarded the five-year contract to manage advertising on Yellow Buses, part of Bournemouth Transport’s portfolio.Having held the national sales contract for Yellow Buses since 2004, under the terms of the new deal CBS Outdoor will now manage all advertising sales, including local campaigns for national and regional businesses.It will be responsible… Continue reading CBS Outdoor Wins Bournemouth Transport Brief

Global SMS traffic over the 2007/2008 New Year period increased by 30% compared to the same period last year, according to new data from Acision.Around the world, phone users sent a staggering 43 billion text messages to wish their loved ones a happy New Year.Growth was strong in both mature and emerging markets, said Acision.… Continue reading Global SMS Traffic Up 30% Over New Year Period

UK internet traffic to the BBC’s iPlayer website increased 14-fold between the weeks ending 8 December 2007 and 5 January 2008, according to the latest figures from online intelligence service Hitwise.The online catch-up TV service ranked as the 80th most visited website in the UK for the week ending 5 January 2008, having peaked at… Continue reading UK Internet Traffic To BBC iPlayer Increases 14-Fold

Newspaper companies are optimistic about their ability to capture the time and interest of a new generation of readers, according to a new report from the World Association of Newspapers. The report from the WAN Shaping the Future of the Newspaper project examines the media habits of young people and provides case studies of how… Continue reading Newspaper Companies Optimistic About Capturing Younger Readers

Global SMS traffic over the 2007/2008 New Year period increased by 30% compared to the same period last year, acocrding to new data from Acision. Around the world, phone users sent a staggering 43 billion text messages to wish their loved ones a happy New Year. Growth was strong in both mature and emerging markets,… Continue reading Global SMS Traffic Up 30% Over New Year Period

The first episode of BBC One’s new drama series, Mistresses, gained the most adult viewers in the 9pm timeslot last night, with an average of 4.7 million tuning in.The programme, about four friends and their intertwined lives and relationships, managed to give the channel a 19.9% audience share in the timeslot, compared to a 19.2%… Continue reading Mistresses Lures 4.7m To BBC One

Fiat has signed an exclusive sponsorship deal with Five, which will see the car maker sponsor an entire evening on the channel.Following Ofcom’s decision to relax the rules surrounding terrestrial channel sponsorship, Fiat is using the opportunity to support an entire evening on Five, becoming the first advertiser to take advantage of this new form… Continue reading Fiat To Sponsor Evening On Five

A feature length episode of Wire In The Blood drew more than 5.9 million adults on average to ITV1 last night, giving the channel an audience share of 27% between 9pm and 10.30pm.The show, which whet the appetite of fans ahead of the new series, of course starred the indefatigable Robson Green as eccentric clinical… Continue reading Movie Length Wire In The Blood Attracts Over 5.9m To ITV1

Men’s magazine FHM is to launch a compact, travel-sized edition in a bid to bolster its sales amid a generally declining market.The new incarnation of the Emap title, which recorded the highest ABC in the men’s sector for the first half of last year despite shedding more than a quarter of its sales year on… Continue reading FHM To Launch ‘Travel-Sized’ Edition