Ofcom has unveiled figures showing that third quarter Freeview sales stood at almost 2.4 million, the platform’s second strongest quarter ever. Ofcom’s Digital Television Progress Report found that sales were driven by digital TVs, which accounted for just over 50% of Freeview sales and consistent set top box sales which have increased by 20% year-on-year.… Continue reading Strong Q3 Sales Figures For Freeview
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If the magazine industry focused on initiatives to encourage more sampling of the wide range of magazine titles it would see an impressive sales uplift, according to new research.The research was carried out as part of the Periodical Publishers’ Association’s (PPA) Magazine Week initiative, designed to boost sales and increase awareness of the diversity of… Continue reading Magazine Sampling “Boosts Sales”
US advertisers are expected to spend $1.6 billion on social networks in 2008, a year on year rise of 69%, according to the latest figures from eMarketer. Debra Aho Williamson, author of the report, said: “In 2007, 37% of the US adult internet population and 70% of teens used online social networking at least once… Continue reading US Advertisers To Spend $1.6bn On Social Networks In 2008
GCap Media has entered a co-marketing campaign with iTunes including a series of integrated initiatives aiming to simplify the consumer journey between music discovery and purchase.Specific initiatives will see GCap embed contextual links to the iTunes store within their online players, playlists and relevant articles across the portfolio of 53 websites.Radio listeners will also be… Continue reading GCap And iTunes In Co-Marketing Campaign
UTV Media has acquired the Dublin based radio station FM104 from Communicorp Group for a cash consideration of €52 million (£37.1 million). UTV said that the acquisition will significantly enhance its presence in the Dublin radio market and represents a further significant step in the implementation of its stated strategy of building a network of… Continue reading UTV Acquires Dublin Radio Station
The BBC has unveiled the first phase of its multimedia campaign for the iPlayer, which launches on Christmas Day.The first phase of the campaign will feature a mix of on and off-air activity, with key BBC talent highlighting their own unmissable moments from BBC Television.Nationwide city screens, street-live screens and large format posters will feature… Continue reading BBC Unveils iPlayer Multimedia Campaign
Guardian Media Group is about to begin the marketing campaign for its new Smooth Radio station in the north east of England next week.The campaign for the new station, which will be aired from new studios in Gateshead on January 8, begins on December 26.It will include TV ads showing music artists such as Rod… Continue reading GMG To Begin Marketing Campaign For New Smooth Station
It was the last in the current series of Dragons’ Den last night, but the entrepreneurial reality show was beaten in the ratings battle by both BBC One and ITV1.The show had a peak audience of 3.9 million adults in its 9pm slot, a 14.2% share of the audience, and an average of three million… Continue reading Dragons’ Den Beaten By Royals and Murder
The broadcast premiere of Lee Hall’s The Pitman Painters and Douglas Coupland’s Girlfriend In A Coma are among the mix of new writing and stage transfers on BBC Radio 3’s winter drama season.The Pitman Painters is an inspirational and potent drama telling the story of a group of Thirties Northumbrian miners who, after starting an… Continue reading BBC Radio 3 Unveils Winter Drama Season
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