London’s Magic 105.4 is to use the animated escalator panels at 20 key tube stations to advertise its Magic Mystery Voices competition.Magic Mystery Voices is played every week day between 7am and 6pm, each hour, and features one caller is taken on air to try and identify three celebrities.The prize starts at £100 and another… Continue reading Magic 105.4 Goes Underground With Magic Mystery Voices Promotion
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Advertising spend took bigger cuts in the last quarter of 2007 than at any time in nearly two years, according to the latest Bellwether Report. The quarterly survey of marketing spend, published by the IPA, found that budgets were revised down for the first time in a year in Q4. The report said that weaker… Continue reading Q4 2007 Bellwether: Biggest Fall In Marketing Spend In Nearly Two Years
Advertising spend took bigger cuts in the last quarter of 2007 than at any time in nearly two years, according to the latest Bellwether Report.The quarterly survey of marketing spend, published by the IPA, found that budgets were revised down for the first time in a year in Q4.The report said that weaker than expected… Continue reading Q4 2007 Bellwether: Biggest Fall In Marketing Spend In Nearly Two Years
Ofcom has appointed Anna Bradley as chairman of its independent Consumer Panel. The Panel advises Ofcom on the consumer interest in telecommunications, broadcasting and spectrum markets.Bradley was consumer affairs director of the Financial Services Authority (2002-5) having been chief executive of the National Consumer Council (1999-2002).Bradley is currently non-executive chairman of the Soil Association’s Organic… Continue reading Ofcom Appoints Bradley To Chair Consumer Panel
Last week the big news in the city was all about GCap Media, with the radio giant’s future up for much discussion.At the start of the week, GCap revealed that it had turned down a £310 million takeover bid from Global Radio (Full Story).GCap said that Global Radio’s proposed offer was at a price of… Continue reading Media In The City: Global Radio Could Bid Again For GCap
BSkyB is to be given more time by the Competition Commission to appeal against a government decision on whether it has to dispose of its 17.9% stake in ITV. The ruling will be published by the Department for Business and Enterprise on January 29. In December, the Competition Commission recommended that Sky reduce its stake… Continue reading Sky Given More Time To Appeal Against ITV Share Sale
The sale of Emap’s Republic of Ireland radio business to Communicorp Group has been approved. It was announced last July that Emap had made a conditional sale of its Irish stations to the Irish and European radio group Communicorp for £135 million, subject to regulatory clearances. However, the Broadcasting Commission of Ireland did not approve… Continue reading Sale Of Emap’s Irish Stations Approved
Havas has announced a further expansion of its UK operations with the acquisition of one of the country’s leading independent media agencies, BLM, for a reported £20 million. Havas said that the acquisition forms part of its strategy to consolidate growth in core mature markets and build on the success of its UK brands, which… Continue reading Havas Acquires BLM For £20m
GCap Media’s Capital 95.8 has confirmed that Denise Van Outen will be joining The Capital Breakfast Show with Johnny Vaughan from Monday February 4.Capital 95.8 managing director, Paul Jackson said: “Johnny and I have been talking about this for a while.“Everyone knows they have great chemistry together and they will undoubtedly create the best breakfast… Continue reading Johnny And Denise Together Again
The digital channel UKTV is understood to be considering rebranding its entire portfolio of channels following the success of renaming UKTV G2 as Dave.A report in Broadcast magazine said that sources claim that the BBC Worldwide-Virgin Media TV joint venture is thinking of dropping the “UKTV” part of some channels’ names and renaming some altogether.The… Continue reading UKTV Could Rebrand More Channels
