More Industry News articles

The Daily Mirror’s Pride of Britain Awards were the big winner for ITV last night, drawing in almost 6.3 million adult viewers on average over its hour and a half running time.The programme easily triumphed in the 9pm to 10.30pm timeslot, gaining the channel a 30.3% viewing share.Up against it was yet another wildlife/British coast… Continue reading More Than Six Million Show Pride In ITV

UK participation in social networking usage was the highest in Europe in August, with 24.9 million unique visitors – 78% of the total UK online population – now belonging to the country’s social networking community.The European social networking community stood at 127.3 million unique visitors in August – reaching 56% of the European online population.comScore… Continue reading UK Social Networking Participation Was Highest In Europe In August

The Audit Bureau of Circulations is to restructure, to better reflect the increasingly online and multi-platform media world, and to “best serve the needs of both the buying and selling communities”.Account teams responsible for managing ABC’s traditional print-based media owner members will take on additional responsibility for all ABC relevant platforms – specifically online/digital and… Continue reading ABC Restructures For Changing Media World

Titan Outdoor is trialling new six-sheet digital screens ahead of a launch across its rail networks.The multimillion pound investment has already seen Metropolitan Police ads on the 65 inch digital screens at Victoria Station, with more advertisers to follow over the coming months.It is understood that the trial is just one of many that Titan… Continue reading Titan Outdoor Trials Digital Screens

New research from Nielsen//NetRatings has found that the Guardian remains the most popular national UK newspaper website – as it has been for each of the last 12 months – with 2.7 million unique visitors in August.The research – looking at the performance of the ten most popular national newspapers in the UK in terms… Continue reading Guardian Remains Most Popular National UK Newspaper Website

Google has acquired the Finnish social networking site Jaiku for an undisclosed amount. The site, which lets users share what they are doing at any given time, is based in Helsinki and was founded by Jyri Engestrom and Petteri Koponen in February 2006. Jaiku allows users to connect with friends through the internet or instant… Continue reading Google Acquires Finnish Social Networking Site

It has been a disappointing start for mobile television, with take-up of the platform less than expected and broadcasters seemingly disillusioned with mobile operators. This was one of the themes at yesterday’s MediaTel Group seminar on the ‘Future of TV’.Panellist Peter Cowley, managing director of digital media at Endemol UK, said that Endemol had been… Continue reading Disappointing Start For Mobile TV

James Mallinson, publishing director of Dennis Publishing’s digital men’s magazine Monkey, has left the company.It is understood that Mallinson’s departure from Dennis two weeks ago followed a company restructure.Responsibility for the title has now gone to Richard Downey, publisher of Poker Player, Inside Poker and Viz.Mallinson joined Monkey in March this year from Emap Advertising,… Continue reading James Mallinson Leaves Monkey

Choice and peer recommendations will be at the heart of the next generation of electronic programme guides (EPGs), with personalisation becoming more prominent.Speaking at yesterday’s MediaTel Group seminar on the ‘Future of Television’, panelist Paul Cleghorn, of Tape It Off The Internet (TIOTI), said that the EPG is “on its last legs” and that something… Continue reading EPGs To Get Personal

An increase in the amount of minutes per hour of advertising on television would lessen the effectiveness of the marketing, according to panellists at the ‘Future of Television’ seminar, held by MediaTel Group in London yesterday.Recent reports have suggested that Ofcom is looking at the possibility of pushing up the current limit to as much… Continue reading Increase In TV Ad Minutage Would Damage Efficacy