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UKTV is to replace UKTV G2 with a comedy and factual entertainment channel called Dave, launching on October 15.The channel is aimed at a young male audience and will be available on all platforms including Freeview.UKTV said that the core aim of the name change is to create viewer affinity among a key target audience… Continue reading Hello Dave: UKTV To Launch New Channel

US advertising spending for the first half of 2007 was down 0.5% year on year, with internet spending showing the strongest performance (+23.6%) of any category, according to a new report from the Nielsen Company. According to preliminary figures from Nielsen Monitor-Plus, categories apart from internet advertising that showed an increase during the first half… Continue reading US Adspend Down 0.5% Year On Year

More than two-thirds of US adult mobile users can send and receive text messages, according to new research from InsightExpress. The company found that while Gen Y (18-34) texts the most, three-quarters of 45-to-54-year-olds can also text. Joy Liuzzo, director of mobile research at InsightExpress, said: “”Mobile technology is pervasive, impacting the lives of consumers… Continue reading New Research Looks At US Text Messaging

MediaTel Group has welcomed Philippa Hamilton back to the company, following her appointment to the role of sales manager for DELTA – the new electronic trading system for the digital industry.Philippa first worked at MediaTel Group as a sales and marketing executive before joining the Economist and publisher H. Bauer in marketing roles.“It’s truly great… Continue reading Hamilton Rejoins MediaTel Group As DELTA Sales Manager

Mobile provider O2 has partnered with Taxi Media, part of Clear Channel Outdoor UK, to provide passengers with free calls to all UK national and mobile numbers in O2 branded cabs across London and Birmingham.Unique O2 branded hands-free phones have been fitted in over 100 taxis across London and Birmingham along with O2 branded charging… Continue reading 02 In Taxi Media Free Calls Partnership

US advertisers are increasingly shifting ad dollars to social networking websites from portal sites, reports eMarketer. Many of those ad dollars are going to MySpace and Facebook, which together hold a 72% share of the US market for social network advertising, according to eMarketer. “Social networking is proving to be a true revenue driver,” said… Continue reading US Ad Dollars Moving To Social Network Websites

Worldwide annual consumer spending on mobile broadcast TV services is expected to exceed $6.6 billion by 2012, according to a new report from Juniper Research. Nearly 120 million mobile users in more than 40 countries are expected to receive broadcast TV services by 2012, compared to less than 12 million in 2007, with DVB-H the… Continue reading Global Consumer Spending On Mobile TV To Increase

Household take-up of digital television, via Freeview, digital satellite or cable TV, has risen to almost 85% to the end of June 2007, according to new research from Ofcom. This was up from 80.5% in the previous quarter, equating to 944,000 net household conversions since March (see UK Digital TV Penetration Exceeds 80%) . A… Continue reading Digital TV Penetration Reaches Almost 85%

Five is to undergo a major revamp, coinciding with the arrival of Neighbours on the channel next year.According to reports, the revamp is scheduled for next March/April, with the channel getting new branding and idents.It is understood that Lisa Opie, Five‘s managing director of content, is in the process of recruiting a new media team… Continue reading Five To Undergo Major Revamp

The new free men’s magazine, ShortList, hit the streets today with around 360,000 copies being given away outside Tube stations in London.The title, aimed at 18 to 35-year-old ABC1 men, is also being distributed in Manchester, Birmingham, Leeds, Glasgow, Edinburgh and West Yorkshire, at airports and on Virgin Trains and Eurostar services.Edited by former Nuts… Continue reading New Free Men’s Mag Arrives Today