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July saw a forecast from ZenithOptimedia which predicted that global adspend is expected to grow from 5.5% in 2007 to 6.4% in 2008, comfortably above the 5.1% annual growth rate the ad market has averaged for the past 10 years. According to ZenithOptimedia, China will become the fifth largest ad market in the world this… Continue reading INSIGHTanalysis: Media Healthcheck – July 2007

Radio company UBC Media has recorded a 19.8% year on year increase in revenues for the first quarter to the end of June. UBC said that a 30% year on year increase in revenues from radio advertising as underlying its strong performance. Chairman John Hodson said that UBC had made an “encouraging start to the… Continue reading UBC Media Records 19.8% Revenue Increase

City AM, the morning business freesheet, has signed a 12 month contract with iCD Research for its online readership tracking survey, which covers the London and national newspaper markets.City AM is the first title to join the survey, which is conducted entirely online and looks at free and paid for titles.The business freesheet does not… Continue reading City AM Joins Online Readership Survey

The Advertising Standards Authority (ASA) has warned advertisers not to make ‘green’ claims that they cannot support.The ASA says that over the past few months it has investigated and upheld seven complaints against advertisers who have made unsubstantiated environmental claims.It is attempting to raise consumer awareness on the subject and remind advertisers of the rules… Continue reading ASA Warns Advertisers Over ‘Green’ Claims

A survey by consumer group Which? has revealed that there is a big gap between advertised broadband speeds and the actual speeds users can achieve.Tests of 300 customers’ net connections revealed that the average download speed of packages promising speeds of up to 8Mbps (megabits per second) was 2.7Mbps.Which? has called on regulator Ofcom and… Continue reading Which? Reveals Gap In Advertised Broadband Speeds

Last night saw ITV1’s Blue Murder win the 9pm ratings battle, with the crime drama picking up a peak of 3.9 million adult viewers (a 20.3% share of the audience).Janine (Caroline Quentin) witnessed a hit and run incident which left a schoolgirl badly injured, and an average of 3.8 million adults stuck with the programme… Continue reading Good Night For Blue Murder

ACP-Natmag, a joint venture between UK and Australian publishers, is attempting to boost the circulation of women’s weekly Reveal, with a £3 million advertising campaign.The push, created by an in-house team trading under the name You, Me and Victor, coincides with the third anniversary of the mag and will break on 6 August. Media is… Continue reading ACP-Natmag Reveals £3 Million Ad Campaign For Women’s Weekly

Graeme Oxby has been appointed managing director of Virgin Mobile, replacing Alan Gow who announced he would be stepping down in June.Oxby will report to Neil Berkett, Virgin Media’s chief operating officer and will take up his new role on September 3.Last week it was revealed that Virgin Mobile is to drop its mobile TV… Continue reading New MD For Virgin Mobile

Mobile network operators and device suppliers need to “cross the marketing chasm” if they are going to grow mobile internet into a big consumer market, according to the Mobile Broadband research being carried out by Point Topic and YouGov. Tim Johnson, chief analyst at Point Topic, said: “Just as with mobile phones and the early… Continue reading Mobile Internet Needs To Cross “Marketing Chasm”

MySpace attracted more than 114 million global visitors age 15 and older in June 2007, representing a 72% increase year on year, according to the latest figures from comScore.Whilst MySpace remained the most popular social networking site in the world, Facebook experienced even stronger growth during that same time frame, jumping 270% to 52.2 million… Continue reading MySpace Remains Most Popular Social Networking Site