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The Advertising Standards Authority (ASA) has warned advertisers not to make ‘green’ claims that they cannot support.The ASA says that over the past few months it has investigated and upheld seven complaints against advertisers who have made unsubstantiated environmental claims.It is attempting to raise consumer awareness on the subject and remind advertisers of the rules… Continue reading ASA Warns Advertisers Over ‘Green’ Claims

A survey by consumer group Which? has revealed that there is a big gap between advertised broadband speeds and the actual speeds users can achieve.Tests of 300 customers’ net connections revealed that the average download speed of packages promising speeds of up to 8Mbps (megabits per second) was 2.7Mbps.Which? has called on regulator Ofcom and… Continue reading Which? Reveals Gap In Advertised Broadband Speeds

Last night saw ITV1’s Blue Murder win the 9pm ratings battle, with the crime drama picking up a peak of 3.9 million adult viewers (a 20.3% share of the audience).Janine (Caroline Quentin) witnessed a hit and run incident which left a schoolgirl badly injured, and an average of 3.8 million adults stuck with the programme… Continue reading Good Night For Blue Murder

MySpace attracted more than 114 million global visitors age 15 and older in June 2007, representing a 72% increase year on year, according to the latest figures from comScore.Whilst MySpace remained the most popular social networking site in the world, Facebook experienced even stronger growth during that same time frame, jumping 270% to 52.2 million… Continue reading MySpace Remains Most Popular Social Networking Site

The third instalment of Heroes was on BBC Two last night at 9pm, with the audience down from last week’s double-bill.Episode three saw the pace move up a notch as Hiro managed to convince Ando that he transported himself five weeks into the future.A peak of 2.8 million adults watched Heroes, a 15.4% share of… Continue reading Viewers Leave Heroes

US online consumer spending was up 23% year on year in the second quarter of 2007, according to new figures from comScore. The biggest gains were enjoyed by sales of consoles and video games, up by 159% year on year, with sports and fitness (58%), consumer electronics (51%) and event tickets (44%) also experiencing year… Continue reading US Online Consumer Spending Increases

GCap Media’s new Gold network has released its on-air schedule, which will come into effect from Monday 6 August, featuring a new national Breakfast Show, a national Drivetime Show and a series of weekend specialist music shows.David Jensen takes over the coveted weekday Breakfast Show slot, which he will present alongside co-host Erica North from… Continue reading New Gold Network Releases Schedule

The Evening Standard, which has seen competition from the free afternoon papers in London over the past year, is to cut around 30 vendors from the capital’s streets.The move would see the paper’s street sales workforce shrink by about 8%, whilst parent company Associated Newspapers is said to be calling for voluntary redundancies among drivers… Continue reading Evening Standard Cuts Vendors In London

Sky has teamed up with News Group Newspapers (NGN), publisher of the Sun and News Of The World, to launch 24-7 Football, a new on-demand service that offers video highlights and goal clips from the Barclays Premier League and UEFA Champions League on mobile phones.In addition, each of the 92 Barclays Premier League matches broadcast… Continue reading Sky And News Group Launch Mobile Football Highlights

Trinity Mirror has announced that its operating profit for the 26 weeks ending July 1 increased by 5.9%, reflecting the benefit of a more stable advertising environment and tight cost management. Revenue was broadly flat for the period, reflecting improving market conditions, with underlying digital revenues growing by 23.7%. However, the group said that expectations… Continue reading Trinity Mirror Operating Profit Up