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City AM, the morning business freesheet, has signed a 12 month contract with iCD Research for its online readership tracking survey, which covers the London and national newspaper markets.City AM is the first title to join the survey, which is conducted entirely online and looks at free and paid for titles.The business freesheet does not… Continue reading City AM Joins Online Readership Survey

Esquire, the long-running men’s monthly fashion title, has unveiled a new look and size for its September issue in a bid to be noticed amidst the largely flailing sea of men’s mags.The new size, more commonly seen in the US, is unique to the UK men’s market and, according to publisher NatMags, differentiates Esquire as… Continue reading Esquire Takes Small Steps To Stand Out

The big City news last week was Dow Jones agreeing to a takeover by News Corporation in a deal worth approximately $5.6 billion (£2.8 billion).The deal followed months of wrangling, with the News Corp offer of $60 per share eventually being accepted by the Bancroft family, who control 64% of Dow Jones voting stock (Full… Continue reading Media In The City: Dow Jones Agrees Takeover

Virgin Media could reveal it has shed 60,000 subscribers during the second quarter of 2007, in its results presentation due on Wednesday.The Mail On Sunday claims 40,000 of the subscribers made the decision to leave the service because they were no longer able to get some Sky channels on Virgin’s cable TV service. The remainder… Continue reading Virgin Could Shed Another 60,000 Subscribers

Radio company UBC Media has recorded a 19.8% year on year increase in revenues for the first quarter to the end of June. UBC said that a 30% year on year increase in revenues from radio advertising as underlying its strong performance. Chairman John Hodson said that UBC had made an “encouraging start to the… Continue reading UBC Media Records 19.8% Revenue Increase

July saw a forecast from ZenithOptimedia which predicted that global adspend is expected to grow from 5.5% in 2007 to 6.4% in 2008, comfortably above the 5.1% annual growth rate the ad market has averaged for the past 10 years. According to ZenithOptimedia, China will become the fifth largest ad market in the world this… Continue reading INSIGHTanalysis: Media Healthcheck – July 2007

Google could move into the competitive mobile arena with the launch of a phone specifically designed to include Google products, including its search engine and email service.According to reports, the internet giant has already developed prototype handsets and has approached several wireless operators in the US and Europe, including T-Mobile USA and Orange.It has also… Continue reading Google Could Move Into Mobiles

The Advertising Standards Authority (ASA) has warned advertisers not to make ‘green’ claims that they cannot support.The ASA says that over the past few months it has investigated and upheld seven complaints against advertisers who have made unsubstantiated environmental claims.It is attempting to raise consumer awareness on the subject and remind advertisers of the rules… Continue reading ASA Warns Advertisers Over ‘Green’ Claims

A survey by consumer group Which? has revealed that there is a big gap between advertised broadband speeds and the actual speeds users can achieve.Tests of 300 customers’ net connections revealed that the average download speed of packages promising speeds of up to 8Mbps (megabits per second) was 2.7Mbps.Which? has called on regulator Ofcom and… Continue reading Which? Reveals Gap In Advertised Broadband Speeds

Last night saw ITV1’s Blue Murder win the 9pm ratings battle, with the crime drama picking up a peak of 3.9 million adult viewers (a 20.3% share of the audience).Janine (Caroline Quentin) witnessed a hit and run incident which left a schoolgirl badly injured, and an average of 3.8 million adults stuck with the programme… Continue reading Good Night For Blue Murder