More Industry News articles

US advertisers are increasingly shifting ad dollars to social networking websites from portal sites, reports eMarketer. Many of those ad dollars are going to MySpace and Facebook, which together hold a 72% share of the US market for social network advertising, according to eMarketer. “Social networking is proving to be a true revenue driver,” said… Continue reading US Ad Dollars Moving To Social Network Websites

Worldwide annual consumer spending on mobile broadcast TV services is expected to exceed $6.6 billion by 2012, according to a new report from Juniper Research. Nearly 120 million mobile users in more than 40 countries are expected to receive broadcast TV services by 2012, compared to less than 12 million in 2007, with DVB-H the… Continue reading Global Consumer Spending On Mobile TV To Increase

Household take-up of digital television, via Freeview, digital satellite or cable TV, has risen to almost 85% to the end of June 2007, according to new research from Ofcom. This was up from 80.5% in the previous quarter, equating to 944,000 net household conversions since March (see UK Digital TV Penetration Exceeds 80%) . A… Continue reading Digital TV Penetration Reaches Almost 85%

For the first time, online advertising will surpass radio advertising spending in the US, according to a new forecast from eMarketer. But this does not signal the death of the radio, according to eMarketer’s report Radio Trends: On Air and Online. There are many synergies between radio and the Internet and, for the most part,… Continue reading US Online Advertising To Surpass Radio Adspend

As in recent years, consumer electronic (CE) products will be popular US holiday purchases in 2007, with HDTVs set to grow in popularity, reports In-Stat. The company’s latest survey yielded over 2,000 responses from North American consumers; more than 80% of these respondents have plans to purchase a CE product this holiday season, the high-tech… Continue reading HDTVs Top Consumer Purchase Wish List

Telecoms giant BT is to carry out research into the reasons why some people shy away from using the internet.According to a BBC report, psychologists will study a small group of people to analyse the reasons behind their fear of using the web.Preliminary testing has found that for some people, using the internet triggers stress… Continue reading BT To Research ‘Web Fear’

Liverpool’s 1-1 draw against Porto was watched by an average adult audience of just over 4.1 million last night, giving ITV1 a 19.6% viewing share between 7.30pm and 10pm.However, BBC One’s triple bill of EastEnders, Holby City and the second part of a two-part story line of Silent Witness managed to lure more viewers.EastEnders, which… Continue reading BBC Soaps And Dramas Score Against Football

Heat radio has signed Ford as one of five VIP advertisers for its relaunch on September 25.The six-figure, twelve month deal will see Ford partner heat radio for the weekday morning 9am to 12pm show presented by Paul Coyte.The national digital station, which is currently an automated jukebox, will be relaunched with an “exclusive club”… Continue reading Ford Named As Heat Radio VIP Advertiser

Channel 4 is set to become the first terrestrial broadcaster to offer a high definition simulcast of its main channel on the Sky platform.Anticipated to be available from December 2007, Channel 4 HD will allow Sky HD customers to watch HD versions of hit Channel 4 shows.Rod Henwood, new media director, Channel 4, said: “Channel… Continue reading Channel 4 To Launch HD Channel On Sky

Ofcom has said that the BBC’s plan to launch a new HD TV channel is likely to deliver consumer benefit through increased take-up of HD.The regulator’s market impact assessment found that this benefit is likely to be spread across all the major TV platforms including DTT, satellite and cable.However, Ofcom did say that there may… Continue reading Ofcom Approves BBC HD Plans