More Industry News articles

A new study on in-game advertising from Double Fusion and Interpret has found that 75% of gamers engage with at least one ad per minute across most, but not all, game types, whilst 81% of gamers engage at least every other minute. The research, designed with and conducted by new media research firm Interpret LLC,… Continue reading Gamers Engaging With In-Game Ads

Internet TV advertising could achieve revenues of up to $10 billion worldwide by 2011, according to a new industry report from Understanding & Solutions. Understanding & Solutions adds that this equates to 18% of the internet advertising market for that year, forecast at $57 billion. However, there is an internet TV ‘goldrush’ in progress, as… Continue reading Internet TV Ad Revenues Could Reach $10bn Worldwide

Omnicom Group has announced its net income for the second quarter of 2007 increased 13.4% to $276.7 million from $244.1 million in the second quarter of 2006. Omnicom, owner of media and advertising agencies including OMD, PHD and TBWA, said that worldwide revenue increased 10.7% to $3,126.1 million from $2,823.4 million in the second quarter… Continue reading Omnicom Announces Revenue Increase

Guardian Media Group Radio has created a £1 million fund to invest in new programming initiatives for its range of brands across the UK.In what is believed to be the biggest single investment in content in commercial radio, the newly created budget will be aimed at anyone who has a great programming idea. In particular,… Continue reading GMG Creates £1m Programming Fund

Last night saw the final episode of ITV1’s business reality show Tycoon, which finished with a peak of 1.4 million viewers (a 7.4% audience share).The series, which had been seen as a contender to BBC One’s Apprentice, started out as an hour-long show on Tuesdays at 9pm but began with poor viewing figures – an… Continue reading Tycoon Finishes On A Low

The worldwide online population will increase from 1.1 billion users in 2006 to 1.5 billion in 2011, representing 22% of the overall worldwide population in that year, according to a new report from JupiterResearch. The Worldwide Online Population Forecast, 2006 to 2011: Emerging Economies Catalyse Future Growth report shows that Brazil, Russia, India, and China… Continue reading Global Online Population To Increase

Nuts, the men’s magazine published by IPC, is to launch a TV station on Freeview later in the year.Turner Broadcasting System (TBS) and IPC Media will launch NutsTV in a four-hour block from 9pm to 1am later this year on Freeview, with more platforms to launch at a later stage.The channel’s programming will be live,… Continue reading Nuts To Launch Digital TV Channel

GCap Media has signed a six-figure deal to promote The Simpsons Movie on radio stations including Capital 95.8 and XFM.Capital 95.8, the official radio partner for the film, will participate in a series of Simpsons related stunts to celebrate the launch of the film on July 25, including an attempt to break the Guinness World… Continue reading GCap Signs Simpsons Promotion Deal

Broadcasters will have their licences amended by Ofcom to make them directly responsible for failures in participation services on TV and radio.Following the numerous phone-in scandals and Richard Ayre’s report into PRS services last week (see Ofcom Finds ‘Systemic Failures’ In Premium Rate Phone-In ServicesOfcom Finds ‘Systemic Failures’ In Premium Rate Phone-In ServicesOfcom Finds ‘Systemic… Continue reading Ofcom To Make Broadcasters Responsible For PRS Failures

In response to last week’s cessation of all competitions following revelations of multiple editorial breaches, the BBC has announced it will establish a new Editorial Standards Board.Last Wednesday, the BBC announced a total suspension of all competitions, with phone-related competitions on BBC TV and radio to stop from midnight that night, and online and interactive… Continue reading BBC Establishes New Board To Monitor Editorial Standards