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Spending on search engine marketing in the UK is forecast to grow 58% this year to £2.2 billion, with almost £2 billion of that coming from paid search, according to a new report from E-consultancy. The study says that although the growth rate has fallen from 65% in 2006, it looks as if the market… Continue reading UK Search Engine Marketing To Grow

Bebo.com became the most visited social networking site from within the UK in July, attracting 10.6 million unique visitors, an increase of 63% over the start of the year, according to the latest figures from comScore.It was closely followed by social networking behemoth MySpace.com, which enjoyed a 25% increase in traffic over the same time… Continue reading Bebo Becomes Most Visited Social Networking Site In July

GCap’s share price dropped today following the release of the latest RAJAR listening figures, which revealed that in Q2 Capital Radio had its lowest ever share of the audience. At one point this morning, the company’s share price fell by 9% to 216p, from yesterday’s close of 237.5p. However, at 1.05pm, GCap’s price had rallied… Continue reading GCap Sees Share Price Fall After Poor RAJARs

Significant declines were evident for the women’s weekly, women’s monthly and the men’s lifestyle sectors, with top titles recording year on year downturns for the period January to June 2007, according to today’s ABC consumer magazine concurrent release.Top weekly Take A Break saw its circulation fall to just over one million following a year on… Continue reading ABC Results Jan-Jun 2007 Round-Up: Women’s And Men’s Titles Record Significant Year On Year Circulation Declines

More than 59 million Americans (37.3% of all active US internet users) visited newspaper websites on average during the second quarter of 2007, according to custom analysis provided by Nielsen//NetRatings for the Newspaper Association of America (NAA). The NAA says that this is a record number representing a 7.7% increase over the same period a… Continue reading Over 59 Million Americans Visited Newspaper Websites In Q2

Jim Hytner, Barclays’ group brand and marketing director, is to leave the bank in November to become commercial director of Top Up TV.In his new role Hytner will be responsible for expanding Top Up TV’s commercial opportunities.He joined Barclays in 2004, having resigned as marketing and commercial director of ITV (see Hytner Quits ITV After… Continue reading Jim Hytner To Join Top Up TV

Easy Living the women’s monthly magazine, is to get its own channel on YouTube, following the launch of Vogue, Glamour and Brides on the video-sharing site.The new channel will show cookery videos featuring the magazine’s food editor, David Herbert.Abigail Chisman, general manager for Conde Nast Interactive, said, “We’re keen to capitalise on this premier destination… Continue reading Easy Living Magazine To Get YouTube Channel

Virgin Media is to launch an online ad campaign to promote the football highlights package on its web portal.The campaign will mark the first time that clips of Premier League football have been used in online advertising.Users will be able to click through to a landing page where they can view highlights or find out… Continue reading Virgin Media To Launch Online Football Ad Campaign

Jim Hytner, group brand and marketing director at Barclays, is to leave the bank in November to take up the role of commercial director at Top Up TV. His departure will see Deanna Oppenheimer, currently chief executive of retail banking, take charge of the marketing department before a decision is made on the banks long-term… Continue reading Hytner To Join Top Up TV

Social networking services will dominate a burgeoning market for mobile user-generated content, according to a new report from Juniper Research. Globally, end-user generated revenues from social networking, dating and personal content delivery services will increase from $572m in 2007 to more than $5.7bn in 2012, with social networking accounting for 50% of the total by… Continue reading Mobile UGC Revenues To Rise Tenfold By 2012