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Online video sharing site YouTube is expanding its international reach with the creation of a series of localised channels.The expansion will see country-specific YouTube sites created for nine countries – Brazil, France, Ireland, Italy, Japan, Netherlands, Poland, Spain and the UK.The websites will be translated into the native languages of each country and YouTube will… Continue reading YouTube Expands With Country-Specific Sites

Last night’s desperate efforts by Channel 4 bosses to boost Big Brother‘s viewing figures fell flat, with the double bill of surprise live shows attracting an average adult audience of just over 2.6 million and 3.3 million respectively.The Bill over on ITV1 was the most watched programme in the 8pm to 9pm timeslot, up against… Continue reading £100k Fails To Pay Off For Big Brother

Ofcom has produced a new report revealing that people from ethnic minorities watch less television than the rest of the population.The report, which was commissioned in order to find out whether ethnic minorities are being adequately served, also found that people in these groups watch less public service programming.It also discovered that there is a… Continue reading Top Broadcasters Must Do More To Serve Ethnic Minority Groups

The BBC and ITV have agreed a joint deal with UEFA for the rights to the Euro 2008 Championships.An agreement has been reached with Sport Five, representing UEFA, for exclusive live UK television and new media rights to all 32 matches at the tournament in Austria and Switzerland in June next year.The deal includes match… Continue reading BBC And ITV Secure UEFA Broadcast Deal

Channel 4 faces close scrutiny from the government in the wake of Ofcom’s investigation into the broadcaster’s public service remit, after a warning from culture secretary Tessa Jowell.Jowell said last night at the Royal Television Society that C4’s future performance would be closely scrutinised, adding that recent blunders, such as another flare of the Big… Continue reading Government To Keep A Close Eye On Channel 4

News Corporation, Rupert Murdoch’s global media behemoth, could sell MySpace in exchange for a quarter of Yahoo! Reports have emerged that Murdoch is apparently in talks with Yahoo! about selling the social networking giant for $12.3 billion (£6.2 billion) for a 25% stake in one of Google’s main competitors. According to a report in News… Continue reading Murdoch Could Sell MySpace For 25% Stake In Yahoo!

New research from The Diffusion Group (TDG) claims that 11% of adult broadband users in the US (12 million consumers) listen to podcasts at least once a month. TDG’s latest report on new media usage, Podcast Usage Profiles and Demand Forecasts Thru 2012, predicts that by 2012 this number will grow to 24% of broadband… Continue reading US Podcasting Audience Continues To Grow

IPC’s new women’s weekly title, Look, has launched a massive digital advertising campaign aimed at targeting two million young women online.The six-figure campaign includes a variety of creative executions from banners and leader boards to skyscrapers and MPUs, which all play on the core themes of the brand – celebrity style and up-to-the minute affordable… Continue reading IPC Looks To Digital To Target Readers

More than 80% of households in the UK now receive digital television services on their primary set, up from more than 77% in the last quarter, with almost 82% of homes receiving multi-channel TV at the end of Q1 2007. Ofcom’s latest Digital Progress Report has shown that more than 20.4 million households now have… Continue reading UK Digital TV Penetration Exceeds 80%

New entrepreneurial reality format, Tycoon, failed to wow the viewers last night on its debut, with an average adult audience of just over 1.8 million making the show the least watched in the 9pm to 10pm timeslot.The new programme from Dragon’s Den star Peter Jones, which attempts to whittle down a selection of hopefuls to… Continue reading Tycoon Fails To Impress For ITV1