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The Digital Radio Development Bureau (DRDB) has launched a radio advertising campaign to promote digital radio, following the news that more than five million DAB sets have been sold in the UK.With the strapline “Five million do it, do you?” the advert will echo the BBC’s effort, which asks, “Do you do digital?”Up to 100… Continue reading DRDB Launches Radio Ad Campaign

Aegis has acquired the full service event and experiential marketing agency Vivid Marketing. Vivid was founded in 1998 and is head-quartered in Smyrna, Georgia. It provides customised event marketing and field execution services across the US. Its services include mobile marketing activation, on-site promotions, branded product sampling, new product launches, consumer retail displays, and entertainment… Continue reading Aegis Acquires Vivid Marketing

The UK is about to see rapid growth in mobile broadband services according to the latest research from YouGov and Point Topic. According to the research, 90% of people who have broadband access at home already own a mobile phone and half of them use a laptop. Many of them already use the internet in… Continue reading UK Mobile Broadband Services To See Rapid Growth

All3Media has bought Maverick Television, one of Britain’s leading regionally based TV production companies. The deal for Maverick was made for an undisclosed sum and will see the firm join All3Media’s stable of 11 other production companies. Maverick TV is recognised as one of Britain’s leading producers in digital media. Its award winning and rapidly… Continue reading All3Media Acquires Maverick TV

TVTimes is publishing a Princess Diana commemorative issue, which will have four different covers to collect, each depicting a key aspect of the Princess’ life.The four covers show Diana the mother, the icon, the charity worker and the Princess. Inside the issue, there is a six-page Diana feature that includes a host of memories that… Continue reading TVTimes To Publish Diana Commemorative Issue

The latest episode of Dalziel and Pascoe won the ratings battle in the 9pm slot yesterday night, easily beating Big Brother.The BBC One cops and robbers drama picked up a peak of 5.7 million adults (a 29.2% share of the audience).Big Brother, showing at the same time on Channel 4, could only manage a peak… Continue reading Dalziel And Pascoe Beats Big Brother

IPC Southbank’s new online homes portal, www.housetohome.co.uk, has made five key appointments to its team, including the recruitment of an editor, David Gadd.Gadd is currently a senior manager at AOL UK, where he is responsible for the editorial planning of AOL’s homepage.He joined AOL in 2001 as editor of news, later becoming senior editor. He… Continue reading IPC Southbank Homes Portal Boosts Its Team

Louis Walsh is to make a “sensational” return to The X-Factor after Brian Friedman, one of the Grease Is The Word judges who was going to replace Walsh on the panel, has had a change of heart.Friedman will now become creative director on the show, and Walsh declared himself delighted to be reinstated. “In spite… Continue reading Louis Walsh Returns To The X-Factor

Scottish newspaper and media group, Johnston Press, has announced a slow down in advertising losses for the first five months to 2 June. The group behind dozens of regional titles, including the Stamford Mercury (which is more than 300 years old), has forecast a “satisfactory outcome” to the year after the relatively strong start. The… Continue reading Johnston Press Sees Ad Loss Slow Down

Mobile TV’s popularity last year was not as great as expected, according to a new report from IMS Research. Based on a recent study by the company, broadcast mobile TV handsets shipped worldwide numbered 4.7 million in 2006, with the majority shipping in the Asia Pacific region. Subscribers in Europe were only about 30% of… Continue reading Mobile TV’s Popularity Not As Great As Expected