More Industry News articles

Yahoo! has launched a new search advertising service called Panama, which is intended to challenge Google’s dominance of the online advertising arena.Panama, designed to improve ad relevancy and bring stronger competition to the search industry, has taken 400 engineers two years to develop.The new platform includes faster ad activation and ad testing to ensure the… Continue reading Yahoo! Launches New Search Ad Service

The second episode of Andrew Marr’s History Of Britain performed even better than last week’s episode, gaining a peak audience of 3.7 million adults (a 17.6% share) in its 9pm slot.This was up from a peak of 3.2 million for the debut show. It also managed an average of 3.5 million adults across its hour… Continue reading More Viewers For Marr’s History

Capital 95.8 is to launch an outdoor marketing campaign to announce the arrival of presenters Bam Bam and Streetboy to the station.A continuation of the ‘Sound of London’ campaign (see Capital Radio Gets Name Change And Ad Campaign), which takes taking recognisable London images and giving them a twist relevant to the show and the… Continue reading Capital 95.8 Launches Outdoor Campaign

GCap Media has released its annual financial results, revealing that its revenue for the year was down 9% at £200.1 million.The news follows the recent announcement that Duncan George, the group’s commercial director, is to leave the company on June 8 (see Duncan George To Leave GCap).The results also revealed that GCap’s profits were down… Continue reading GCap Revenues Decline

Virgin Mobile are offering free texts to all users as part of its Big Brother 8 sponsorship.During the run of Big Brother 8, all Virgin Mobile customers will receive free text time between 9pm and 10pm on eviction Fridays.In addition, Virginmedia.com is launching Fantasy Big Brother on May 31 and the portal will feature exclusive… Continue reading Virgin Mobile Announces Big Brother Sponsorship Details

GCap Media has announced that its revenue for the 12 months to 31 March this year was down 9% at £200.1 million. The group’s profits were down from £22.2 million in 2006 in £14.4 million, whilst its advertising revenues dropped 8% to £167.5 million. The owner of Capital Radio and Classic Fm also revealed that… Continue reading GCap Media Reports Revenue Decline

Freeview is to unveil its first major marketing push for its personal video recorder, Freeview Playback, focusing on consumers who have yet to go digital.Online is at the heart of the campaign, with a variety of banners, skyscrapers and listings page sponsorships on sites such as lastminute.co.uk, timeout.co.uk and MSN from 11 June.The campaign will… Continue reading Freeview Launches Major Ad Campaign For PVR

US broadcaster CBS has bought the London-based social networking website Last.fm for $280 million (£142 million). Last.fm, which claims to have around 20 million active users per month, is a music recommendation site which allows users to listen to music based on their listening habits. The purchase follows a spate of similar acquisitions, such as… Continue reading CBS Buys Last.fm

Fashion magazine Harper’s Bazaar is to have a major redesign this summer, gaining a new masthead emphasising the Bazaar logo.The revamp comes 18 months after the magazine changed its name from Harper’s & Queen to Harper’s Bazaar and focused on fashion.In order to execute the redesign, Harper’s Bazaar has enlisted the talents of Tom Usher,… Continue reading Harper’s Bazaar To Get Summer Redesign

A new forecast from JupiterResearch claims that 70% of US homes – some 86 million households – will have broadband internet access by 2012. The report, US Broadband Forecast, 2007 to 2012: LECs Maintain Advantage over Cable Operators in Quest for New Subscribers, JupiterResearch finds that wider availability of high-speed service will prompt nearly 36… Continue reading 70% Of US Homes To Have Broadband By 2012