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Emap’s Magic 105.4 is to launch a £1 million TV advertising campaign beginning this Wednesday, to be shown on Channel 4, ITV and Five throughout May and June.The 30-second execution features a woman driver stuck in road works in the rain. She tunes in to Magic 105.4 and as she listens to Magic playing ‘Everything’… Continue reading Magic 105.4 To Launch TV Ad Campaign

BSkyB is expected to announce its lowest subscription figures for a decade this month after just 250,000 new customers signed up to its broadband services.According to Uswitch.com, industry insiders have hinted Sky’s churn rate – the rate at which its customers are leaving the provider – to be as high as 15%, compared with 11.9%… Continue reading BSkyB Expected To Announce Lowest Subscription Figures For A Decade

According to a new JupiterResearch report, On-Demand Video Advertising: Embracing Consumer Control of Video Content more than 60% of Europeans don’t watch on-demand video, and even on-demand loyalists spend most of their media time with traditional TV. JupiterResearch said that although on-demand video consumption is still a niche behaviour in Europe, advertisers must develop innovative… Continue reading 60% Of Europeans Don’t Watch On-Demand Video

All of ITV’s channels will be available online after the broadcaster relaunches its website, ITV.com, to the tune of £20 million.The new site, which is expected to go live in a few weeks, will also feature a 30-day catch-up service and the chance for users to upload their own news clips.“Today we are combining the… Continue reading ITV Invests £20m To Get Its Channels Online

Neil Robinson, IPC Media’s digital director, has been appointed to the publisher’s main board and will now lead the company’s strategic development across its entire portfolio.Robinson will work closely with each of the divisional managing directors and digital development directors at IPC, reporting directly to chief executive Sylvia Auton.“Digital media is core to IPC’s growth… Continue reading IPC Appointment Boosts Digital Strategy

The BBC Trust has given final approval to the BBC Executive’s proposals for its on-demand iPlayer service, although it has made some modifications. The on-demand proposals are the first to go through a Public Value Test (PVT).The Trust’s provisional conclusions were subject to an open consultation, to which 10,500 individuals and organisations responded.Following these responses,… Continue reading BBC Trust Gives iPlayer Final Approval

The good seasonal weather had a damaging effect on ITV1’s strong Sunday night line-up, with viewing figures dropping by an average of 1.2 million adults between 7.30pm and 10pm.Last night’s edition of Coronation Street, which saw Kym Marsh’s character Michelle become suspicious about her brother’s behaviour, was watched by 7.86 million adults (down from 8.68… Continue reading Good Weather Melts Sunday Viewing

The latest economic forecast from the National Institute of Economic and Social Research (NIESR) says that the UK economy will grow by 2.7%, boosted by buoyant business investment which will rise by 8.2%. The NIESR says that consumer price inflation rose to 3.1% in the year to March, prompting the first explanatory letter from the… Continue reading UK Economy Forecast To Grow 2.7%

JCDecaux Airport and BAA have unveiled their vision for ‘airport advertising of the future’ at Heathrow Terminal 5, as part of plans to redevelop advertising across all BAA airports.With an estimated investment of £25 million in state-of-the-art digital technology and iconic poster advertising sites, Terminal 5 is intended to transform the airport advertising medium.The advertising… Continue reading JCDecaux And BAA Unveil Airport Advertising Vision

By the end of 2011, 80% of active internet users (and Fortune 500 enterprises) will have a ‘second life’ online, according to Gartner, Inc. Steve Prentice, vice president and analyst at Gartner, said: “The collaborative and community-related aspects of these environments will dominate in the future, and significant transaction-based commercial opportunities will be limited to… Continue reading 80% Of Active Internet Users To Have Virtual Lives