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The nineteen largest cable and telephone providers in the US – representing about 94% of the market – acquired over 2.9 million net additional high-speed internet subscribers in the first quarter of 2007, according to new research from Leichtman Research Group. The top broadband providers now account for 56.2 million subscribers – with cable companies… Continue reading 2.9 Million Add High-Speed Internet In The US

Carat Sponsorship has conceived and negotiated with Viacom Brand Solutions an integrated title sequence for the interactive chart shows on MTV Hits and MTV Dance.The new sequence forms part of a sponsorship agreement with Beiersdorf’s NIVEA Lip Care Caregloss & Shine range.The deal was negotiated between Maria Donaldson (sponsorship exec, Carat Sponsorship) and Justin Stephenson… Continue reading Carat Creates First Sponsorship Package For MTV’s Interactive Charts

BBC One’s new Holby City spin-off, police drama Holby Blue, debuted with an average adult audience of five million, giving the channel a 23.8% viewing share between 8pm and 9pm.Following on from the action packed escapades of the police force in the fictional borough of Holby, popular presenter Jamie Theakston lent his hand to narrating… Continue reading Five Million Join BBC One For Holby Blue Debut

The global demand for set-top boxes is expected to reach an annual 120 million units by 2011, according to new research from Understanding & Solutions. Understanding & Solutions predicts that the market will be sustained by the maturing digital satellite market and the cable sector that, which will be driven by the conversion of analogue… Continue reading Global Demand For Set-Top Boxes Set To Rise

A single online planning currency is absolutely necessary, particularly as most medium’s content distribution will be via the internet in the future, according to Louise Ainsworth, managing director for Nielsen//NetRatings, who was speaking from the floor at last week’s MediaTel Group ‘Future of Media Research’ seminar. Ainsworth indicated that having come to research from an… Continue reading Single Planning Currency For The Internet Is ‘Absolutely Necessary’

A suitably sinister looking David Suchet crept about our screens on Friday night in BBC Two’s Maxwell, when the star of Poirot stepped into the shoes of Robert Maxwell.Maxwell told the story of the corrupt fraudster’s last months, as his tangled web of deceit unravelled around him.The hour and a half show attracted a peak… Continue reading BBC One Edges Bank Holiday Battle

Xfm is to make its ‘Xfm Residency’ shows available as a series of free podcasts, giving listeners the chance to hear their favourite music idols again and again.The podcasts feature the artists in residence and excerpts from their musical choices. To download the podcasts listeners will need to go to a link on the Xfm… Continue reading Xfm Launches ‘Residency’ Podcasts

A single online planning currency is absolutely necessary, particularly as most medium’s content distribution will be via the internet in the future, according to Louise Ainsworth, managing director for Nielsen//NetRatings, who was speaking from the floor at last week’s MediaTel Group ‘Future of Media Research’ seminar.Ainsworth indicated that having come to research from an agency… Continue reading Single Planning Currency For The Internet Is ‘Absolutely Necessary’

Each week, MediaTel INSIGHT brings NewsLine readers a round-up of the latest news from the City affecting the media industry.BSkyB revealed that its revenue for the nine months to March 31 was up by 10% to £3.3 billion, including £41 million from residential broadband (Full Story).Meanwhile, Publicis, the world’s fourth largest advertising group, announced that… Continue reading Media In The City

Taking different approaches to research was another of the big topics up for discussion at yesterday’s MediaTel Group seminar, with chair Torin Douglas probing the panellists for their views on the pros and cons of engagement and exposure. Lynne Robinson, research director at the IPA, said that it is important to not get carried away… Continue reading Engagement And Exposure Debated At MediaTel Research Seminar