More Industry News articles

ITV continued its winning streak against Channel 4’s Celebrity Big Brother last night, with Soapstar Superstar again defeating its rival with an average adult audience of 5 million.Big Brother‘s average audience of 3.9 million was enough to top the BBC’s Surviving Disaster, however, which drew 3.3 million in the same timeslot.Elsewhere, Five’s CSI performed well… Continue reading ITV Continues Winning Celebrity Streak

IPC’s psychic spin-off title, Chat – It’s Fate, has switched to monthly publication, doubling the number of issues each year to capitalise on sales growth.The magazine, which ocupies a unique position in the womens magazine market, offers “personal psychic advice” and most “paranormal real life stories,” claiming to be “accessible, practical and life enhancing.”Commenting on… Continue reading Psychic Magazine Moves To Monthly Publication

Virgin Radio is set to launch a massive outdoor advertising campaign to promote its high-profile breakfast signing, Christian O’Connell.The new marketing activity will launch on 16 January, proclaiming Virgin as the home of “Britain’s Best Breakfast Show” through a range of outdoor advertisements, before O’Connell takes to the air a week later.The new campaign is… Continue reading Outdoor Campaign To Boost Virgin Breakfast

Visits to UK travel websites reached 5.41% for the week ending 7th January 2006, up by 15% year on year, according to online competitive intelligence monitor, Hitwise. Hitwise revealed that last week, the sector reached its second highest peak over the last 15 months, while visits to travel websites were up by 25% from the… Continue reading Strong Start To 2006 For UK Online Travel Sector

ITV’s director of programmes, Nigel Pickard, has announced his intention to leave the broadcaster after three years, dealing a further blow to the company, which yesterday lost one of its biggest stars, Paul O’Grady.Pickard re-joined ITV in February 2003 (see ITV Appoints New Director Of Programmes), following a two year career as the BBC’s controller… Continue reading ITV’s Pickard Steps Down After Three Years

US analyst eMarketer has made a series of predictions for the advertising and media industry in 2006, signalling seven trends that will rocket to the forefront of the arena. The internet yet again looks set to dominate the media world, with 5.4% of all US adspend forecast to be devoted to online advertising, marking the… Continue reading Top Trends Forecast For 2006

Out of home advertising agency, Viacom Outdoor, has renewed its prestigious contract with the New York City Transportation Authority to handle all display advertising on the New York subway. The ten year deal will give Viacom Outdoor access to 1,600 urban panels, significantly increasing the division’s street furniture inventory in New York City and giving… Continue reading Viacom Outdoor Renews New York Subway Contract

Last night saw a clash of the celebrities, as ITV’s Soapstar Superstar went head to head with Channel 4’s Big Brother, but both were floored by BBC One’s time-travelling detective drama, Life On Mars.The BBC drama scored an average adult audience of 6.8 million, while ITV drew 5.7 million and Channel 4 attracted 3.5 million.Channel… Continue reading Life On Mars Eclipses Celebrity Showdown

Channel 4 has poached one of ITV’s highest profile stars, with Paul O’Grady switching sides to leave ITV management “ashen faced.”O’Grady will front a daily show for Channel 4 for half the year beginning in spring, as well as taking on some peaktime work with the broadcaster. Richard and Judy will present a teatime show… Continue reading O’Grady Latest Chat Host To Leave ITV

Mobile phone gaming is growing into a multi-billion dollar market, with increasing advances in technologies pushing the industry further in terms of revenue growth. According to eMarketer’s new Mobile Gaming brief, world-wide gaming revenue reached $2.5 billion in 2005, with James Belcher, senior analyst and author of the report, saying the industry is “not a… Continue reading Mobile Phone Gaming Continues To Grow In Popularity