The online advertising industry has marked a “turning point” in its attitude to online marketing, according to Tim Armstrong, advertising sales vice president at internet giant Google, who told delegates at the Reuters Media and Advertising Summit that, after a period of trepidation, the medium is now beginning to attract sizeable investment. “The experimenting and… Continue reading Google Claims Online Ads Have Passed A ‘Turning Point’
Showing 21471-21480 of 54,443
More Industry News articles
Business publishing firm Centaur has announced the acquisition of Recruiter magazine, its web site and its annual awards event from Redactive Media Group Limited for £4 million. The purchase will see Recruiter join Centaur’s portfolio of business titles. The title currently commands an ABC audited circulation of 29,430, serving recruitment consultants and recruitment agencies. The… Continue reading Centaur Purchases Recruiter Magazine For £4 Million
Royal Mail is to begin a wide-reaching campaign to drive awareness and understanding of its new pricing structure, ahead of radical changes to the ways in which publishers are charged for subscription mailings.Information packs will be sent to 2,500 of Royal Mail’s publishing customers early next month, with the postal giant hoping to provide as… Continue reading Royal Mail Launches New Pricing Awareness Drive
Five has announced a deal to acquire two high profile American series from Buena Vista International Television, broadening its imported programme portfolio and promising to draw larger audiences to its peaktime screenings.The American hit Grey’s Anatomy and much-talked about new crime drama Criminal Minds have both been acquired by Five for terrestrial transmission next year,… Continue reading Five Boosts Programme Portfolio With US Imports
ITV’s I’m A Celebrity… continued to dominate primetime viewing last night, as its seemingly unstoppable run of ratings success spelled more misery for the BBC.Last night saw an average of 8.3 million adults tune in to ITV’s antipodean adventures, despite the lack of an eviction from the celebrity campsite. The BBC’s competing Life In The… Continue reading Misery For BBC As ITV Celebrities Hold High Ratings
Cable operator Telewest has become the first of the country’s broadcasters to launch high definition (HD) services, rolling out several channels of vastly improved quality to an initial audience of around 400 customers.The company now offers free HD programmes from BBC Worldwide, including Pride, The Blue Planet and Wild Weather. Movies will also be made… Continue reading Telewest First To Launch HDTV Services
New figures from the BBC show internet radio proving more popular than ever, with 134 million hours of content being consumed in the last year – the equivalent of 15,345 years of continuous listening.The BBC’s online Radio Player, allowing users to catch up on the last seven days’ broadcasts, notched up 100 million requests for… Continue reading BBC Sees Online Radio Break All Records
Newspaper giant Daily Mail & General Trust (DMGT) this morning confirmed that its regional newspaper business, Northcliffe Newspapers, will be put up for sale, marking what finance chief Peter Williams described as a “turning point” for the company.The decision to go ahead with a sale of Northcliffe was made following a strategic review of the… Continue reading Northcliffe Sale Marks ‘Turning Point’ For DMGT
Five has secured its largest ever non-spot commercial deal, with an exclusive sponsorship by Partypoker.com for the largest event programme package on British television.The deal will see Partypoker receive sponsorship credits on 72 hours of event-based poker programming and a strategic website alliance as Five seeks to align itself as the terrestrial home for late… Continue reading Five Signs Largest Ever Non-Spot Promo Deal
Last night saw success for ITV’s I’m A Celebrity…, as antique-dealing David Dickinson left the show after losing a viewer vote.The programme, aired between 9-10:30, drew an average adult audience of 8.3 million, securing a share of 38.3%. The show has held tabloid headlines over the past week, with two contestants forced to quit after… Continue reading Dickinson’s Celebrity Exit Brings Success For ITV