Older internet users are using the internet more heavily compared to this time a year ago, with a new study from Burst Media! showing that 61% of users aged 55 and over have increased their online presence. The survey revealed that the majority of respondents, 65.5%, visited more websites than they did this time last… Continue reading Older Users Move Online
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ITV’s drama Rebus performed well last night, attracting an average adult audience of 8.1 million to dominate prime time viewing.Going head to head with BBC One’s film Catch Me If You Can, with a comparable audience of 5.6 million, ITV’s crime drama secured a share of 33.94% compared with BBC One’s 23.73%.However, The BBC’s earlier… Continue reading Rebus Reaps Rewards For ITV
Cinema admissions in November received a massive boost from the latest film in the Harry Potter series, with the Goblet of Fire fuelling a 4.3% rise in admissions year on year, as well as becoming 2005’s biggest film to date.The movie quickly stormed Britain’s box offices, grossing £31.6 million during November and smashing numerous records… Continue reading Potter Enchants Moviegoers To Smash Cinema Records
BBC One saw victory with Eastenders on Christmas Day, drawing an average adult audience of 9 million adults to beat ITV’s Coronation Street, which scored 8.6 million 30 minutes earlier.The Corporation’s festive victory was helped at least in part by a special edition Dr Who, airing from 7pm-8pm and drawing 8 million against ITV’s Christmas… Continue reading BBC Wins Christmas Day Ratings Battle
Global advertising group, WPP, has announced that leading US marketing and interactive agency, Bridge Worldwide, will join it’s relationship marketing agency, Wunderman. Bridge Worldwide is a top 40 interactive agency, using the internet as the centre of its marketing programs, with clients including Procter & Gamble and other leading multinational companies. The purchase of Bridge… Continue reading WPP Extends Online Healthcare Offerings
The Office of Fair Trading (OFT) has passed the merger of NTL and Telewest, as well as BSkyB’s acquisition of telecoms firm, Easynet. Announcing its decision to the city, the OFT stated: “Both cases relate to the emergence of Digital Subscriber Lines (DSL) as an alternative means to provide ‘triple-play’ (pay-TV, internet and telecommunications) services,”… Continue reading OFT Approves Media Mergers
US media owner, Viacom, has spilt itself into two companies, CBS Corp and Viacom, with investors getting one CBS share and one Viacom share for each two of Viacom they own. The division will see Viacom own the MTV cable business and the Paramount Pictures studio, while CBS owns Simon & Schuster, Showtime and Paramount… Continue reading Viacom Splits Into Two
Channel 4 looks set to cause controversy this Thursday, with the latest series Celebrity Big Brother rumoured to have signed shamed TV presenter Michael Barrymore.Newspaper reports this morning claim the former TV presenter and comedian will join Playboy model Anna Nicole Smith and comedian Johnny Vegas in the show, just weeks after Ofcom dismissed criticism… Continue reading Barrymore Tipped For Celeb Big Brother
Media and communications group, Aegis, has announced the acquisition of market research business RBMR for a cash consideration of €5.4 million payable over five years. RBMR includes the market research subsidiaries of German based Roland Berger Strategy Consultants, which specialises in business to business, financial, utilities, telecoms and transport research. Commenting on the deal, Robert… Continue reading Aegis Acquires German Market Research Business
The MediaTelInsight team would like to wish you a very Merry Christmas and a Happy New Year. INSIGHT will close from this afternoon at 1pm until 9am on 3rd January 2006.
