IPC SouthBank group advertisement director Mark Reen today announces the creation of a new Luxury ad sales team, headed up by Jamie Wilson, currently SouthBank International sales director. The new central team will play a fundamental role in developing the potential of the SouthBank portfolio of women’s monthlies for key luxury clients. Jamie will lead… Continue reading Barclays Runs First Bank TV Campaign Across Ethnic Channels
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Premium beer brand Cobra will be the first broadcast sponsor on ITV4, extending its fully integrated sponsorship of all movies on ITV2 and ITV3 after the successful launch of “CobraVision” earlier this year.The deal, now estimated to be worth £1.2 million, was originally the biggest single deal negotiated for ITV2 and ITV3, marking Cobra’s first… Continue reading Cobra Beer Extends ITV Sponsorship To ITV4
ITV1’s documentary on boy band Take That, Take That…For the Record proved a success, with the show attracting an average of 5.4 million adult viewers.BBC2 also enjoyed strong viewing for its drama Rome with an average of 4.48 million adult viewers, while BBC1 drew in 2.1 million with its documentary 7/7 The Day the Bombs… Continue reading Take That Triumphs For ITV
Vodafone live!’s new mobile TV services are proving popular with 3G customers, with initial usage figures demonstrating strong demand for the technology which launched at the beginning of the month in conjunction with BSkyB.The first two weeks of the launch saw customers access one million streams of mobile TV channels, on the Vodafone UK network… Continue reading Vodafone Live! 3G TV Popular With Customers
Online travel revenues are forecast to rise by nearly 20% this year, with new estimates from Jupiter Research predicting spend in the US to rise to $104 billion by 2010, representing 34% of all travel expenditure. Travel research firm, PhoCusWright expects growth in the region to be even faster, forecasting the US online leisure/unmanaged business… Continue reading Online Travel Revenues To Rise By 20% In 2005
The European Commission has announced a new deal over the broadcast rights of the football Premier League, ending Sky’s exclusivity over the sporting event and opening up a more even system of bidding over football rights.Commenting on the new decision, Richard Scudamore, chief executive of the Premier League said: “This has been a long a… Continue reading Euro Regulator Ends Sky Premier League Exclusivity Rights
Online newspaper websites are increasing in popularity, with new data from Nielsen//NetRatings showing a growth of 11% in unique visitors between October 2004 and October 2005, a rate faster than the 3% growth of active users on the entire internet. According to Nielsen//NetRatings, 39.3 million visitors logged onto newspaper websites in the US in October,… Continue reading Newspaper Websites Increase In Use
The Media Planning Group (MPG) has appointed Jim McDonald to be its head of broadcast, with the former commercial director and managing partner of the Allmond Partnership taking up the position in December.The appointment is the latest one at MPG after Mark Craze joined as managing director in July, signalling an important step in the… Continue reading MPG Appoints McDonald As Head Of Broadcast
TV ratings body BARB, has announced the suspension of Sky+ reporting, while continuing investigations into abnormal data being generated from some homes.BARBs claims that to date there have been approximately 110 homes withheld from the measurement process, with around half of those relating to problems set-top boxes; for which the download to activate reporting was… Continue reading BARB Suspends Sky+ Measuring
Media agency, Carat, has appointed Azon Howie as the new head of TV, working within the trading team along side Dominic Williams, head of press, and Steve Platt, Aegis head of media.The move sees an internal promotion for Azon following four years as associate director, where he had particular responsibility for Renault, Alberto Culver, Arla… Continue reading Carat Appoints Howie As Head Of TV
