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Advertising expenditure in newspapers rose by 2.4% in the third quarter of 2005, with online up by an impressive 26.7%. The print medium did not fair so well seeing an increase of just 1.6%, with Q3’s modest gain the medium’s worst advertising performance this year. Despite a depressed market for the newspaper industry, online readership… Continue reading US Newspaper Adspend Up By 2.4% In Q3 Fuelled By Online Expenditure

In a candid presentation to key agencies ahead of today’s formal results announcement, GCap Chief Executive, Ralph Bernard focused on the bold, strategic changes that his “root and branch” review of the company had led him to. “We have completed a restructure designed to cut costs and revitalise the company, “he said. “Our major shareholders… Continue reading Audiences and Profits “Unacceptable” says GCap’s Bernard

GCap Media is to sell nine stations and re-brand in other key areas The nine analogue stations for sale are in the south-west, north-west and north Wales, including Marcher Group “leaving us in the seven key ITV areas where we have excellent coverage, ” said Chief Executive, Ralph Bernard. Other changes see: Analogue station Capital… Continue reading GCap Media Sells Stations And Announces Rebrand Plans

GCap is to re-brand and re-position its flagship Capital 95.8FM station from the New Year, and is to cut advertising minutage and the length of advertising breaks from December 12thThe announcement was made to major agencies at a briefing last night attended by GCap senior management after the stock market had closed, and prior to… Continue reading Ad Breaks and Minutage Cut on Flagship Capital Radio from December

Media and communications group, Aegis, has announced the acquisition of Turkish market research firm, Plus REMARK, for a total cash consideration of £4 million. The business will be integrated into Aegis’ research arm Synovate’s worldwide network, giving the media company access to the increasing research market in Turkey. Commenting on the deal, Robert Lerwill chief… Continue reading Aegis Buys Turkish Research Firm

ITV’s I’m A Celebrity…Get Me Out Of Here… enjoyed a healthy performance last night, attracting an average of 7.1 million adult viewers, with an audience share of 31.69%, only a slight drop from the 36.6% share it received on Sunday, its opening night.ITV retained its audience with the later showing of Corination Street, with the… Continue reading ITV Dominates With Celebrities

ITV appears to be on the right track to embrace the impending digital age, with a panel of industry experts, rather to the surprise of many in the audience, commending chief executive Charles Allen’s leadership skills in preparing the channel for the multi-channel era.At the fifth MediaTel Media Question time, Bob Wootton, director of media… Continue reading MQT: ITV Ahead Of The Game In Multi-Channel Build Up- “Charles Is Playing A Blinder”

Internet search giant Google has announced that it has launched a separate content bid service for its search marketing tool Adwords, with the service enabling advertisers to set one price when their ads run on search sites and a separate price when they run on content sites.Explaining how the service works, Google said in a… Continue reading Google Launches Content Bid For Adwords

Internet protocol television (IPTV) is increasing its presence in Europe, with the technology forecast to enjoy significant growth rates over the next five years, resulting in it having a significant impact on most European Pay TV markets. According to new research from Screen Digest, in the first six months of 2005 the number of subscribers… Continue reading IPTV To Have Significant Impact On European Markets

Advertising agency BBH has recently announced plans to “put media strategy back in the creative agency” resulting in other agencies implementing resources to bring media thinking back into the advertising process.Raising the issue at last night’s fifth MediaTel Media Question time, Paul Longhurst, ex managing director of The Allmond Partnership, asked the panel for their… Continue reading Calls For Agencies To Unite Creative And Media Divisions