The Advertising Association (AA) has released its latest long-term forecast, compiled by the World Advertising Research Centre (WARC), predicting a substantial rise of up to 43% in advertising expenditure between now and 2017.The new forecast follows a strong performance in 2004, with advertising expenditure growth in Britain slowing this year as the economy has cooled.… Continue reading AA Forecasts Point To Ad Expenditure Growth
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Cable giant NTL has today confirmed its consideration of a £835 million bid for Virgin Mobile, enabling the firm to offer Britain’s first “quadruple play” services of fixed and mobile phone lines, broadband internet access and digital television.The move would also lay an infrastructure for NTL to offer more advanced mobile services, such as mobile… Continue reading NTL Eyes Quadruple Play With Virgin Mobile Bid
The Advertising Association (AA) has released its latest long-term forecast, compiled by the World Advertising Research Centre (WARC), predicting a substantial rise of up to 43% in advertising expenditure between now and 2017. The new forecast follows a strong performance in 2004, with advertising expenditure growth in Britain slowing this year as the economy has… Continue reading AA Forecasts Ad Expenditure Growth
ZenithOptimedia has predicted steady growth in worldwide advertising markets, with occasional “healthy hotspots” of adspend increase above and beyond previous estimates. The company’s latest quarterly advertising expenditure forecast predicts global spend to rise by 4.8% in 2005, a figure broadly in line with previous estimates of 5%, while 2006 will become a “touch firmer” at… Continue reading ZenithOptimedia Forecasts Steady Adspend Growth
Cable giant NTL has today confirmed its consideration of a £835 million bid for Virgin Mobile, enabling the firm to offer Britain’s first “quadruple play” services of fixed and mobile phone lines, broadband internet access and digital television. The move would also lay an infrastructure for NTL to offer more advanced mobile services, such as… Continue reading NTL Eyes Quadruple Play With Virgin Mobile Bid
Specialist magazine firm, Future, has secured the licence to create the official Nintendo magazine in the UK, positioning the publisher to capitalise on the company’s forthcoming games console, the Nintendo Revolution.The exclusive licence builds on the successful relationship Future already has with Nintendo in mainland Europe, as the publisher of the French and Italian editions… Continue reading Future Scoops Official Nintendo Publishing Rights
Media giant WPP has announced the purchase of the majority share in Direct.com, a leading provider of integrated marketing communications services, through its operating company RMG Connect Worldwide. Founded in 1997, Direct.com provides a wide range of integrated marketing services including direct marketing and consulting, Web technology development and merchandising from its offices in Miami.… Continue reading WPP Snaps Up Direct.Com To Extend Tech Expertise
High class car firm Rolls-Royce has turned to Five for its first ever terrestrial sponsorship deal, signaling that the broadcaster, once famously described as a platform for “football, films and fucking,” has shed its downmarket image.The deal will see Rolls-Royce support Five’s broadcast of the 2005 Royal Institution Christmas Lectures, which serve as a forum… Continue reading Five Sheds Lowbrow Image With Rolls Royce Deal
ITV’s Doc Martin performed well for the broadcaster last night, administering a healthy dose of ratings success and topping the ever-popular I’m a Celebrity…The light-hearted drama staring Martin Clunes drew an average adult audience of 8.1 million, following the latest from the broadcaster’s celebrity campsite, which was watched by 7.7 million.A second I’m A Celebrity… Continue reading Doc Martin Keeps ITV In Rude Health
Reports this morning claim a new round of job cuts is being undertaken by newspaper giant Trinity Mirror, with around 750 workers facing redundancy from its regional and national titles.The claims, made by the Independent this morning, assert that Trinity is seeking personnel cuts of between 5% and 7% across its 11,000 strong workforce. Around… Continue reading Trinity Mirror Staff Face Nation-wide Job Cuts