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UK TV revenue is predicted to grow by 4% year on year in 2005, according to forecasts released by media consultancy agency, Billetts. Billetts predicts television’s strong revenue growth in 2005 to be fuelled by Channel 4 and interactive revenue sales. Commercial audiences are expected to rise by 3%, led by rising multi-channel penetration. This… Continue reading Billetts Predicts TV Revenue To Lead 2005

Outspoken Wireless Group chairman and chief executive, Kelvin MacKenzie, has reignited his war of words with radio audience measurement body RAJAR, challenging it to admit its current diary system of measuring radio listenership under-reports his company’s talkSPORT station’s audience.Last year saw the radio boss and former Sun editor face RAJAR in the High Court over… Continue reading MacKenzie Reissues Audience Figure Challenge To RAJAR

Global advertising company, WPP has announced a 15% increase in profits for 2004 to £546 million, reflecting the continued recovery of the advertising market. The second largest advertising company in the world, reported that revenue was up almost 5% to £4.3 million for last year, and that diluted earnings per share rose by over 11%… Continue reading WPP Reports Good 2004

Channel 4 has announced that its latest digital channel, More4, will launch in October this year, providing documentaries, daily news and current affairs in a format “more accessible and down to earth” than rival BBC4.Outlining its plans for the year in its programme policy for 2005-06, the broadcaster announced a launch budget of “around £30… Continue reading Channel 4 Sets Autumn Date For More4 Launch

Internet protocol television (IPTV) looks set to be the future of TV, causing problems for advertisers with current scheduled TV advertisement breaks ceasing to exist in the new format. TV advertisers are already under threat from the new generation of TV set-top boxes, which allow viewers to fast forward through advertisement breaks. Research from media… Continue reading The Future Of Television – IPTV

BSkyB’s controversial acquisition of the live coverage rights to England’s test cricket matches has been given the green light by Ofcom following a consultation with the nation’s broadcasters and viewing public.Ofcom’s decision will allow BSkyB to broadcast exclusive coverage of test matches played in England in 2006-2009, while highlights of matches will be broadcast by… Continue reading Sky’s Cricket Deal Gets Thumbs Up As Five Scoops Highlights

US advertising expenditure is predicted to increase by 5.1% in 2005, to $150.5 billion, following the estimated growth of 10.6% in 2004, according to forecasts released by TNS Media Intelligence. TNS Media Intelligence estimates quarter-by-quarter growth of 6.9% for the first half of 2005, slowing to 3.5% in the second half. This decline is attributed… Continue reading Online Advertising Spend Leads Growth Projections For 2005

Terrestrial heavyweights ITV and Channel 4 look set to slug out the battle for Crown Castle’s remaining airspace on Freeview alone, after the broadcast firm left rivals out of the last round of applications for the licence.Reports this morning suggest that Crown Castle has invited the two broadcasters to expand upon their proposals for the… Continue reading ITV To Face Channel 4 Over Empty Freeview Slot

Britain’s magazine industry faces a radical shake up following the Office of Fair Trading’s decision yesterday that its distribution arrangements were anti-competitive.The OFT ruled that existing distribution agreements are not compatible with existing competition law, a decision that could lead to a legal challenge from 1 May, when the Department of Trade and Industry’s vertical… Continue reading Magazine Distribution Faces Shakeup Over New Laws

Trinity Mirror has launched its second local newspaper in as many weeks, this time targeting the affluent South West Midlands region with a new paid-for weekly newspaper covering the Solihull and the Warwickshire areas.The Solihull & Warwickshire Guardian will provide local residents with an intelligent round-up of the week’s news every Thursday, available to buy… Continue reading Trinity Targets Affluent Midlanders With Paid-For Weekly