More Industry News articles

ITV1 has suffered one of its worst ratings drop in the past five years with audiences for the first two months of 2005 down by 10% year on year.Audience figures show 23% fewer 16-35 year olds watched ITV1 in January and February in 2005, compared to the same period in 2004.This drop is attributed by… Continue reading ITV Has A Tough Two Months As Ratings Slip

Interactive TV developer, Pushbutton, has been appointed to create a red button element for Cobra beer’s latest TV campaign, building on the company’s sponsorship of ITV movies.Pushbutton claims the promotion is a first in interactive sponsorship, with the interactive elements built around an image of the product. The design uses a cut out of a… Continue reading Pushbutton Extends Cobra Movie Coverage With iTV

ITV1 has suffered a drop in audience share over the first two months of 2005, loosing 10% of viewers year on year. New audience figures reveal that ITV’s average audience share of 16-35 year olds in January and February 2005 was 17.4%, compared to 22.7% in 2004, a slip of 5.3%. Overall viewing figures for… Continue reading Slow Start To Year For ITV1

The Radio Times has announced that it will make a £1 million investment in above the line promotions and direct marketing in order to back up its newly revamped editorial content and design.The move, made amid the ongoing price war between the nation’s TV listings titles, will promote the magazine’s recent changes across several media,… Continue reading Radio Times Backs Redesign With £1 Million Marketing Push

Government media watchdog, Ofcom, has awarded a new 12-year FM commercial radio licence for Belfast to U105, owned by multi-media group Ulster TV (UTV).Ofcom received eleven applications for the hotly contested radio licence, which will broadcast to an adult population of around 750,000 in Belfast and the surrounding area.Commenting on the deal, Roy Bailie chairman… Continue reading Ulster TV Wins Belfast FM Licence

Market information group, Taylor Nelson Sofres (TNS), has released a positive trading statement for the year ending 31 December 2004 announcing a 4.1% rise in underlying revenue, above predictions made by the Group at the beginning of the year. The company’s trading statement reported an increase of 17.4% in revenue for 2004 and a growth… Continue reading Taylor Nelson Sofres To Grow Ahead Of Market In 2005

Multi-media group, Ulster TV (UTV), has announced an increase of 28% in profits for 2004, with Group turnover revealed to be up 18% at £63.5 million, compared to £54.0 million in 2003. The Company’s television operating profit was reported to be up, adding 29% year on year, to reach £15.2 million. Radio and New Media… Continue reading Ulster TV Reports 28% Profit Increase For 2005

Channel 4 has signed an agreement with UBC Media to acquire the majority stake in Oneword, the company’s speech-based digital radio station, making further progress towards the creation of a Channel 4-led radio operation to compete directly with BBC Radio 4.The deal gives Channel 4 control over the station, broadcasting nationally via the Digital One… Continue reading Channel 4 Radio Moves Closer With Oneword Acquisition

The IPA Trends In Television Viewing report for Quarter 4 2004 shows digital viewing at an all time high, while the nation’s television viewing slipped slightly as a whole towards the end of last year.According to the IPA, Quarter 4 saw average daily viewing hours across all TV at 3.89. While this is up by… Continue reading Digital Tops 50% As Analogue Audiences Slip

The Institute of Practitioners in Advertising’s (IPA) latest Trends in Television Report shows a dramatic uptake in digital technology over the last quarter of 2004, revealing that over half of all UK homes have adopted the new media. Overall television viewing figures slipped slightly towards the end of last year, with average daily hours of… Continue reading IPA Reports Over Half Of UK Homes Have Digital TV