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US newspaper advertising revenue rose by an estimated 4% in January, representing no real change in momentum from the fourth quarter of 2004, according to analysts Merrill Lynch. Newspaper industry advertising growth is also predicted to be around 4% for 2005, despite retailer and telecom mergers that could affect spending plans later in the year.… Continue reading Merrill Predicts Rise In Newspaper Advertising

Morris Tabaksblat, non-executive chairman of publishing group Reed Elsevier, has announced his retirement from the firm, and the instalment, subject to his appointment to the board, of Jan Hommen as his successor. Tabaksblat, who has been chairman since 1999, is reducing his business commitments for personal reasons and will step down from the role following… Continue reading Reed Chairman Retires

Outdoor advertising revenue broke new records in 2004, with the gross figure for the last quarter of 2004 reaching £234,95 million, a 2.7% increase on 2003, according to the latest figures released by the Outdoor Advertising Association (OAA).Commenting on the data, Alan James, chief executive of the OAA said: “It is the highest quarterly revenue… Continue reading Outdoor Advertising Breaks Records In 2004

The UK publishing arm of German consumer magazine publisher, Hubert Burda Media is entering into the competitive women’s weekly market, with the launch of Full House.The celebrity and entertainment magazine will offer readers a combination of real life stories, celebrity interviews and entertainment, in a new, bright and breezy format, with the first issue set… Continue reading Full House To Launch In Women’s Weekly Market

BBC radio listeners tuned in to a record 4.2 million hours of content via the internet during January, the Corporation has revealed, with nearly 7 million unique users visiting its radio websites in the same period, a rise of 70% year on year.The BBC’s digital-only services spearheaded the increase in online listening, with 1Xtra, 6… Continue reading BBC Breaks Internet Radio Listener Records

Movie downloading is increasing in popularity, with awareness higher among certain demographic groups, such as men and those between the ages of 12 and 34, according to a new report by market research consultancy Ipsos-Insight. A survey of over 1,000 US consumers found that 33% of respondents have never heard of movie downloading and 20%… Continue reading Consumer Awareness Of Movie Downloading Increasing

The MediaTel Group Sports Quiz has reached the halfway stage and Russell Budden of BMRB International – TGI is the current leader.The most recent question asked ‘who would win the Carling Cup?’ and Chelsea did just that on Sunday. 55% of entrants predicted the correct answer, including the top 12 placed entrants. This was a… Continue reading MediaTel Group Sports Quiz Reaches Halfway Mark

Industry experts at the first Sponsorship and Marketing conference in London, organised by The World Advertising Research Centre and Admap, discussed the different elements and future progress of sponsorship and advertising last week. Sandra Greer, director of the European Sponsorship Association, cited viewer recognition and brand awareness as two areas in which sponsorship excels itself,… Continue reading Sponsorship Steams Ahead

ITV Sales has joined forces with BBC Broadcast and interactive media research company iBurbia to promote interactive TV commercials, offering to demonstrate ways to make the medium more effective and convey its business benefits to creative agencies.The three companies have already approached London’s top ten agencies with offers of help and demonstrations on making their… Continue reading ITV Joins BBC To Boost Interactive Ad Effectiveness

Outdoor advertising revenue broke new records in 2004, with the gross figure for the last quarter of 2004 reaching £234.95 million, a 2.7% increase on 2003, according to the latest figures released by the Outdoor Advertising Association (OAA). Commenting on the data, Alan James, chief executive of the OAA said: “It is the highest quarterly… Continue reading Outdoor Advertising Breaks Records In 2004