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BBC director general, Mark Thompson, has announced job cuts of over 1,700 at the Corporation in order to free up £139 million a year by 2008 to reinvest in the broadcaster’s programmes.The move, made as part of the BBC’s drive to meet viewer expectations, will lead to job losses across the Corporation’s professional services departments,… Continue reading BBC Cuts 1,700 Jobs To Reinvest In Programmes

US online advertising expenditure is forecast to reach $16.1 billion by 2009, almost doubling from 2004’s figure of $8.4 billion, according to a new report by Jupiter Research. Four categories are predicted to lead the way in terms of online advertising growth over the next four years, with the automotive category expected to increase by… Continue reading US Online Adspend To Reach $16.1 Billion By 2009

Government media watchdog, Ofcom has announced that it has received five bids for the Norwich FM Independent Radio Licence.The new licence is expected to have a potential audience of 240,000 listeners, but will be smaller than the existing licence held by Broadland FM.Battling for the licence will be Crown FM, a distinctive speech and music… Continue reading Ofcom Reveals Five Bids For Norwich FM Licence

The nation’s mobile phone users continued to break records for mobile internet use in January, with the number of WAP page impressions rising by 18% year on year to a mammoth 1.42 billion, according to the latest figures from the Mobile Data Association.The continued year on year increase builds on last year’s record WAP usage,… Continue reading WAP Popularity Continues To Grow Into 2005

The BBC has announced the second revamp to its interactive TV service, BBCi, in as many years, replacing the chunky white block lettering of its logo “i” with a circular red symbol designed to echo the red button functionality of its content.The rebranding, which will be seen across all of the BBC’s digital channels this… Continue reading BBCi Unveils New Look To Foster Interactive Usage

Mobile phone penetration is growing faster in Africa than anywhere else in the world, with a 5,000% increase between 1998 and 2003, according to a new study by Vodafone and the Centre for Economic Policy Research. The report revealed that 97% of people surveyed in Tanzania said they could access a mobile phone, while just… Continue reading Mobile Phone Penetration Fastest In Africa

RTL Group, parent company of Five, has revealed impressive profits for the broadcaster, doubling its pre-tax figure for 2003 to total €18 million in the 12 months to December 2004.The company’s revenues also rose, adding 10.4% year on year €276 million, although RTL stated that the advertising markets could be unfavourable, remaining cautious for the… Continue reading Five Doubles Profits As Ad Revenue Rises

Strategic information provider, TNS Media Intelligence (TNSMI), has revealed US total advertising expenditure for 2004 was up by 9.8% at £141.1 billion compared to 2003, revising previous estimates of 10.6% growth for the year. Almost all media measured by TNSMI experienced growth throughout 2004, with the internet, outdoor, cable TV and national syndication showing the… Continue reading US Aspend Rose 9.8% In 2004

Cashpoint advertising specialists, ATM:ad, have unveiled the first charity advertisement to run across its network of Nationwide Building Society ATMs, designed to promote Red Nose Day 2005.The campaign, which went live this week, features at 581 sites in Nationwide branches and ASDA supermarkets and is designed to create awareness, not only of Red Nose Day… Continue reading ATM Ads To Promote BBC Comic Relief Show

The advent of PVR technology will not adversely affect advertisers’ ability to promote their brands through television, according to Sky’s Dawn Airey, who made attempts to allay fears over the use of its Sky+ system at this week’s ISBA annual conference.Addressing delegates at the conference, Airey, managing director of Sky networks, recognised that some of… Continue reading Sky Claims Advertisers Have Nothing To Fear From PVRs