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Commercial broadcaster, ITV, has today announced a massive 49% increase in operating profit to £325 million for the year ending 31 December 2004, helped by a rise in net advertising revenue across the ITV brand. Operating margin in 2004 grew by 45% year on year, with net cash inflow from operating activities hitting £321 million.… Continue reading Advertising Revenues Drive ITV Profits Up

Virgin Mobile has been signed as the sponsor of MTV UK and Ireland’s flagship show Total Request Live for one year, starting from March 2005.The partnership, developed by Viacom Brand Solutions, will enable Virgin Mobile to tap into TRL‘s association with A-list celebrities, music and entertainment, as well as engage with the show’s youth audience… Continue reading Virgin Mobile To Sponsor MTV’s Total Request Live

Commercial radio group, Chrysalis, has announced an improvement in trading within the radio advertising market during January and February 2005. According to the Group’s pre-close statement issued today, trading for the Group is reported to be in line with the Board’s expectations for the full year, confirming predictions made in January (see Chrysalis Optimistic For… Continue reading Chrysalis Performing In Line With Expectations

The Office Of Fair Trading (OFT) has taken the final step in clearing the merger of Capital Radio and GWR, with the stations announcing the satisfaction of all the pre-conditions set out previously by the OFT.The OFT were concerned that the merger of Capital and GWR may result in increased concentration and reduced customer choice… Continue reading OFT Clears Final Hurdle In Capital GWR Merger

Community media group, Archant, has completed the acquisition of Highbury Local Publications from Highbury House, making the purchase for £6.1 million in order to acquire its portfolio of six monthly lifestyle magazines and the three Property Mart titles operating in and around London.The deal marks a continuation of Archant’s strategic growth plan, with the company… Continue reading Archant Acquires Highbury Local Publications

Almost 60% of US mobile subscribers use their handsets for non-voice functions, according to a new study by mobile market measurement company, M:Metrics. M:Metrics surveyed over 23,000 mobile subscribers in the US about their usage of mobile content and applications between November 2004 and January 2005. The research found that over 37% of respondents had… Continue reading Multi Use Of Mobile Handsets

Ofcom chief executive, Stephen Carter, has today warned delegates at the Incorporated Society of British Advertisers’ Annual Conference of the dangers presented by new technology, stating that peer-to-peer file sharing and DVR technology could undermine their efforts to convey brand messages.Explaining at first that TV is currently in a state of rude health, Carter went… Continue reading Ofcom Boss Warns Of New Media Dangers To Advertisers

The Economist simultaneously celebrated a landmark achievement last night and ushered in a new management regime.Publisher David Hanger welcomed a large gathering of agency and advertiser guests to a reception at London’s Earth Galleries to mark circulation reaching one million copies worldwide. Infact, he reported that the landmark achieved in the July-December ABC reports had… Continue reading The Economist Celebrates Soaring Circulation

Addressing the Incorporated Society of British Advertisers (ISBA) conference today BBC chairman, Michael Grade, pledged that the BBC would be a good neighbour to its commercial rivals in the wake of Culture Secretary Tessa Jowell’s green paper on the Corporation’s future last week.In a good humoured speech to delegates, Grade stated that, while he agreed… Continue reading Grade Promises Neighbourly Relations With Rivals

Media and communications group, Aegis, has released a positive trading statement for the year ending 31 December 2004, showing 13.1% increase in profits year on year to £647.5 million, while revenue rose by 15.1% to £747 million in the same period. Organic revenue grew by 8.4% during 2004, compared to 4.7% in 2003, while the… Continue reading Aegis Enjoys Profit Increase For 2004