More Industry News articles

Condé Nast has just launched its’ latest offering in the women’s monthly magazine market, with a 294 page glossy aimed at giving readers “simple ideas to make life that little bit easier.”Easy Living is a weighty publication, which on first impression seems more catalogue style than user friendly, with the high advert to editorial ratio… Continue reading Easy Living Joins Women’s Monthly Market

US newspaper advertising revenue rose by an estimated 4% in January, representing no real change in momentum from the fourth quarter of 2004, according to analysts Merrill Lynch. Newspaper industry advertising growth is also predicted to be around 4% for 2005, despite retailer and telecom mergers that could affect spending plans later in the year.… Continue reading Merrill Predicts Rise In Newspaper Advertising

Search targeted marketing firm Overture will rebrand as Yahoo! Search Marketing Solutions later this year, following Yahoo!’s decision to rebrand its American operations from next quarter.The move will bring together Overture’s sponsored search offerings and Yahoo!’s listings products under the new banner. Through Yahoo! Search Marketing Solutions, advertisers of all sizes will have convenient access… Continue reading Yahoo! To Rebrand Overture This Year

US radio station trends are reported to be improving around 3% in the first quarter of this year, with March looking stronger than January and February, according to analysts Merrill Lynch. The Radio Advertising Bureau (RAB) announced that January radio advertising revenue increased by 3% year on year, with local spot advertising up by 2%… Continue reading Strong Outlook For US Radio Industry

Global advertising company, WPP, has agreed to merge it’s current outdoor specialist, Portland Outdoor Limited, with Poster Publicity, creating a £350 million global outdoor media buying and planning business. The deal will see WPP’s Group M transfer its outdoor business and professionals into the new venture, resulting in the emergence of a leading global outdoor… Continue reading WPP Merges Outdoor Division

Channel 4 unveiled its Spring schedule this morning, revealing new programmes in every genre and continuing its striped scheduling with new shows in every time slot across the week.The broadcaster has also allocated its highest ever programme budget to the Spring line-up, with a predicted £485 million being spent on programming compared to £470 million… Continue reading Channel 4 Bets On Drama For Spring Schedule

Five has secured a major sponsorship deal with Parfums Christian Dior to support the channel’s major new reality series, Make Me a Supermodel.The deal will see Dior Backstage Make Up cover the opening and closing credits and break bumpers on a package of eight hour-long programmes and a live final and will run from 14th… Continue reading Five Signs Model Sponsorship Deal With Dior

Culture secretary Tessa Jowell has unveiled radical plans for change at the BBC, with proposals that the Corporation’s governors be replaced with a new “BBC Trust”, while the licence fee continues to provide funding for another ten years.Announcing her vision in a statement to Parliament, Jowell stated: “Alongside the NHS, the BBC is one of… Continue reading Governors Axed As BBC Charter Renewed For 10 Years

Virgin Radio has launched what it claims is the world’s first 3G radio player, allowing listeners to tune into the station, as well as digital spin off stations, through their handset wherever they are.The venture, undertaken by Virgin in collaboration with software specialist Sydus, operates in much the same way as internet radio, but rather… Continue reading Virgin Offers Digital Radio To Mobiles

US advertising expenditure rose by 6.3% during 2004, fuelled by the additional spending from the summer Olympics and Presidential election, according to figures released by advertising intelligence service, Nielsen Monitor-Plus. Adspend was revealed to have grown across all reported media, with television and print leading the way. Year to date advertising spend for the top… Continue reading US Adspend In 2004 Up By 6.3%