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IPC’s flagship women’s weekly, Now, has joined forces with online fashion retailer ASOS to run a co-operative marketing campaign throughout the coming year, including discounts at ASOS.com for readers, as well as branded celebrity clothing features in the magazine.The deal will see Now readers will receive an exclusive 20% discount in March when they shop… Continue reading Now Launches Joint Branding Exercise With ASOS

The BBC has announced a digital drop-in day for the public to answer any questions they may have about the impending digital switchover planned for 2008 onwards.BBC Birmingham’s Public Space will open its doors to the public on Friday 1st April between 10pm and 3pm to answer any questions people may have about the digital… Continue reading BBC To Allay Switchover Fears With Open Days

Regional newspaper publisher, Johnston Press, has released today an upbeat trading statement for 2004 showing an increase in pre-tax profits of 18% year on year to £150.6 million, compared with £128 million in 2003. This rise is better than expected and follows strong growth in advertising revenue during 2004 across the company’s string of regional… Continue reading Johnston Press Strong 2004 Profits Driven By Advertising Growth

Over 22 million American adults have iPods or MP3 players, with internet users four times more likely than non-internet users to own one of these music devices, according to a report by the Pew Internet & American Life Project. The research summary by Lee Rainie reports that 15% of internet users have iPods or MP3… Continue reading Internet Users More Likely To Own Music Players

Student TV network, SUBtv, has been appointed by Sony BMG to promote the new greatest hits album by long-running dance music outfit Faithless, celebrating the band’s 10 year career through a unique content-based sponsorship package.The Forever Faithless Artist Week will comprise exclusive coverage and an on screen SMS-based competition, and which will be promoted to… Continue reading SUBtv Signed For Faithless Music Promotion

Independent News & Media Plc has experienced robust growth across all of its sectors resulting in a 22.8% increase in operating profit to a record €285.7 million, up from €232.6 million in 2003, driven by strong advertising and circulation growth. According to the company’s preliminary results for 2004 profit before tax rose by an impressive… Continue reading Independent News & Media Report Rise In Operating Profit For 2004

Chancellor of the Exchequer, Gordon Brown, stood up at 12:32pm to reveal his tax and spending plans for the next year. Key points of the 2005 Budget are as follows…The Chancellor stated that Britain was enjoying its longest period of sustained economic growth since 1701.Inflation is 1.6%, expected to rise to 1.75% this year and… Continue reading Budget 2005 Coverage – The Chancellor’s Speech Live

Independent News & Media Plc has experienced robust growth across all of its sectors resulting in a 22.8% increase in operating profit to a record €285.7 million, up from €232.6 million in 2003, driven by strong advertising and circulation growth.According to the company’s preliminary results for 2004 profit before tax rose by an impressive 55%… Continue reading Independent News & Media Reports Rise In Profit

Five has announced the appointment of Jane Scott as the channels’ new director of marketing, poaching her from the BBC to drive the channel forward as it continues to expand.Scott is currently the BBC’s controller of TV Marketing, but will be joining Five in the Spring and become a member of the channel’s executive board.Commenting… Continue reading Five Poaches BBC’s Controller Of Marketing

Global holdings group, Interpublic Group has announced plans to defend its General Motors (GM) account, a day after the company’s stock price dropped dramatically after reports that GM would put its media buying account up for review. A statement released by Interpublic said: “We firmly believe that we can mount a successful defence, as we… Continue reading Interpublic To Defend General Motors Account