The ongoing battle between mid market papers the Daily Express and the Daily Mail continued at the Advertising Standards Authority (ASA) this month, when complaints from both the Express and a member of the public over a Mail direct mailing received adjudication.The complaints were with regard to a mailing sent to members of the public… Continue reading Mail’s Mailing Comes To ASA Attention
BSkyB plans to switch off its analogue broadcast completely, on target, during the summer of this year, the company announced this morning. Having grown its digital subscriber base to 5.4 million with a record quarter growth of 252,000 sales, Sky is in line to meet the target of 7 million digital customers by 2003. The… Continue reading BSkyB To Cease Analogue Broadcast This Summer
According to the latest figures from NetValue, 1.5 million under 17s are now connected to the internet at home which represents a 44% increase in the last six months and the UK now has more under-17 net users than any other European country. Under 11s account for 249,000 users in the UK whilst 1,236,000 users… Continue reading One In Nine UK Teens Online At Home
Sky’s summer analogue switch-off date could be as late as September and will leave a potential 60,000 analogue customers with the choice of either switching to digital or losing their multichannel services.BSkyB originally planned to switch off its analogue service in June this year, having converted all but 250,000 of the 3.5m analogue customers it… Continue reading Sky Analogue Switch Off May Not Come Until September
Publishing group Highbury House says that there has been a deterioration in newsstand sales during February – a trend which may have continued into the following months. Speaking at the company’s AGM this morning, executive chairman Ian Fletcher said that as newsstand sales can only be accurately quantified two months in arrears, it is difficult… Continue reading February Warns Of Deteriorating Newsstand Sales For Highbury House
The development of multimedia messaging services (MMS) is to surge during 2002 following the signing of a number of major contracts between mobile phone operators, according to a new report from Ovum. Mobile operators are keen to develop MMS after the phenomenal success of SMS, or text messaging, which now accounts for up to 10-15%… Continue reading MMS Is A Key Development For Mobile Operators, Says Ovum
Brokers responded yesterday to recent low advertising figures for ITV. Several reduced their stance on both Carlton and Granada. As a result, Carlton shares ended the day down 6½p at £4.15½. Granada showed signs of weakness early on in the day, but managed to finish with a small increase of 1¼p to reach £1.82¼p.Bright Station… Continue reading Sharewatch
Trinity Mirror chairman, Sir Victor Blank, this morning told the company’s AGM that advertising growth for the first three months of the year slowed, but remains in line with the outlook given by Trinity in its preliminary results (see Profits Up At Trinity Mirror As ic24 Buyer Is Sought). In April, the rate of growth… Continue reading Advertising Slows At Trinity Mirror Titles
Britney Spears and Christina Aguilera may have signed record-breaking ad deals last month but it was real people who came out on top in a recent ad chart. In Propeller’s “Ads That Make News” survey Halifax’s campaign featuring members of its own staff achieved more picture stories in the national press than any other advertiser… Continue reading ‘Real’ People Come Out On Top In Recent Ad Survey
Emap is said to be well advanced in its plans to turn its successful celebrity magazine Heat into a TV show within a year. The news was announced by chief executive Keith Hand at the annual PPA Magazine and B2B conference today.Heat’s turnaround from a failing entertainment and listings magazine to a top selling celebrity… Continue reading Emap Plans To Turn Heat Into TV Show
