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Virgin Radio’s new media division, Ginger Online, has been renamed Virgin Radio New Media and has gained a new managing editor in the form of James Cridland. The name change has been made to align the division more closely with what the station sees as its core activities. Cridland’s responsibilities will include the expansion of… Continue reading Virgin Radio To Boost Online Division

Two recent reports from IDC have forecast a healthy outlook for ecommerce over coming years. In the first, IDC forecast that almost 1 billion people around the world will be using the Internet by 2005 and that this growth will drive ecommerce revenues to over $5 trillion by 2005, up from $354 billion in 2000.… Continue reading Positive Outlook For eCommerce, Says IDC

The top radio stations in terms of revenue have seen a decline in the amount spent on radio advertising year on year. Despite its audience being restricted to London, Capital 95.8fm continues to attract a larger share of advertising revenue than any other local or national station. However, figures from ACNielsen MMS show that for… Continue reading Top Radio Stations See Year On Year Slide In Ad Revenue

Radio First this morning said that it has had an ‘extremely successful’ six months in which it signed carriage deals with BSkyB and secured £3.5 million of funding for the development of its stations. The company recently struck a five-year deal with BSkyB to broadcast its network of football club-related digital radio stations regionally, via… Continue reading Radio First On Target For Football Station Launches

According to a recent report by Jupiter Media Metrix, online advertising prices will continue to fall for six months to come keeping media buyers in their strong buying position. Over the past year, prices have already fallen by 30%. In June 2000, advertisers were paying an average of e30 for 1000 page impressions, currenly they… Continue reading Online Ad Prices Still Dropping, Says Jupiter

Kevin Hand, chief executive of Emap, has resigned with immediate effect from his position at the company. It is thought that he feels his position untenable due to the company’s ill-fated investment in US company Petersen.Hand will be replaced by Robin Miller, currently chairman of Emap and previously CEO from 1985-1998. He will take on… Continue reading Emap Chief Executive Resigns

Annual spending by U.S. small businesses on localised e-mail marketing will exceed $2.2 billion by 2005, according to The Kelsey Group. Recent research from the group indicates that 42% of small businesses will use e-mail for some form of marketing by 2005, with promotional coupons emerging as the most popular method. In a new white… Continue reading Small US Firms Spend Big On Localised E-Mail Marketing

Virgin Radio’s new media division, Ginger Online, has been renamed Virgin Radio New Media and has gained a new managing editor in the form of James Cridland. The name change has been made to align the division more closely with what the station sees as its core activities. Cridland’s responsibilities will include the expansion of… Continue reading Virgin Radio To Boost Online Division With Changes To Name And Management

According to new figures, many of the top UK radio stations (in revenue terms) have seen a decline in the amount spent on radio advertising year on year. Despite its audience being restricted to London, Capital 95.8fm continues to attract a larger share of advertising revenue than any other local or national station. However, figures… Continue reading Top Radio Stations See Year On Year Slide In Ad Revenue

As UK mobile phone owners are beginning to receive SMS adverts for the first time (see Text Message Advertising System Hopes To Target Consumers On The Move), the Wireless Advertising Association (WAA) have unveiled creative standards and measurement definitions to regulate wireless ads.The organisation’s vice chairman Don Albert said: “It is critical that everyone in… Continue reading WAA Draws Up Guidelines To Regulate SMS Advertising