Britney Spears and Christina Aguilera may have signed record-breaking ad deals last month but it was real people who came out on top in a recent ad chart. In Propeller’s “Ads That Make News” survey Halifax’s campaign featuring members of its own staff achieved more picture stories in the national press than any other advertiser… Continue reading ‘Real’ People Come Out On Top In Recent Ad Survey
Emap is said to be well advanced in its plans to turn its successful celebrity magazine Heat into a TV show within a year. The news was announced by chief executive Keith Hand at the annual PPA Magazine and B2B conference today.Heat’s turnaround from a failing entertainment and listings magazine to a top selling celebrity… Continue reading Emap Plans To Turn Heat Into TV Show
April’s digital TV viewing figures showed that the non-terrestrial channels increased their average weekly share of viewing year on year. BBC1 also managed an increase. The largest loss in viewing share was at BBC2 which dropped from an average 12% weekly share of viewing in all homes to 10.6%BBC2 was the only non-terrestrial channel not… Continue reading Digital Television Round-Up – April 2001
08.05.01Reed Elsevier’s acquisition of Harcourt General is to be allowed by the Department of Justice in the US, the company announced this morning.Outside the United States, the acquisition has already received clearance from the competition authorities in Germany, Austria and Ireland and now awaits regulatory clearance only from the UK’s Competition Commission (see City News).The… Continue reading US Clears Reed’s Harcourt General Acquisition
Reed Elsevier’s acquisition of Harcourt General is to be allowed by the Department of Justice in the US, the company announced this morning.Outside the United States, the acquisition has already received clearance from the competition authorities in Germany, Austria and Ireland and now awaits regulatory clearance only from the UK’s Competition Commission.The Anglo-Dutch publisher is… Continue reading US Clears Reed’s Harcourt General Acquisition
The Institute of Practitioners in Advertising (IPA) has released its first quarter Trends in Television for 2001. It reveals that while overall viewing figures are a little higher than the normal seasonal level, all the major channels achieved a lower patronage than in the same quarter last year. Channel 5 and the non-terrestrial channels, meanwhile,… Continue reading IPA’s Trends In Television Report Reveals Main Channels’ Decreasing Patronage
Bright Station went into a spectacular tailspin over the week, thanks to funding fears (see Bright Station Seeks Funds As Cash Runs Out) which more than halved its share value. By the close of Friday’s trading, shares were worth 9½p, compared to 21p the previous week.By contrast, another media company accustomed to heavy losses, Future… Continue reading Sharewatch
Reed Elsevier’s acquisition of Harcourt General is to be allowed by the Department of Justice in the US, the company announced this morning. Outside the United States, the acquisition has already received clearance from the competition authorities in Germany, Austria and Ireland and now awaits regulatory clearance only from the UK’s Competition Commission (see Reed… Continue reading US Clears Reed’s Harcourt General Acquisition
Readership of national newspapers showed a year on year decline of 3.3%, according to NRS figures released for March 2001.Among only four titles which managed a year on year increase for the six month period were tabloids the Sun and the Mirror. The Sun still leads the field, with a readership which grew 1.8%, while… Continue reading National Newspaper NRS Round-Up – March 2001
BSkyB is rumoured to be integrating its interactive TV portal, Open, into its own new media operations, a move that could lead to the closure of the service. The group is expected to announce mounting losses at the portal in its quarterly results due out next week.BSkyB announced it was to take a controlling stake… Continue reading Open To Be Integrated Into BSkyB
