The latest round of VIPer research (see VIPer Research Targets ABs ) has brought good news for the outdoor industry, as the medium has been judged as very effective in reaching the young and affluent in society, especially when used with other media.Phil Danter, managing partner, strategy, at the Media Planning Group, said: “Outdoor advertising… Continue reading Outdoor Effective For Reaching The Affluent
The number of new consumer magazines launched in the first four months of this year saw a year on year increase, despite widespread fears of an ad revenue downturn and saturation of the magazine market (see Feature: Has The Consumer Magazine Industry Reached Saturation Point?). Figures released by the Periodical Publishers’ Association (PPA) from Seymour… Continue reading Consumer Mag Launches Up Year On Year
Profits Warning at United Business MediaUnited Business Media (UBM) has announced that profits in its US-based high tech magazines division, CMP, will fall below expectations. In a statement today ahead of pre-closed period meetings with analysts, the company said that the expected slowing of market decline during May had not occurred and that despite “robust… Continue reading Profits Warning at United Business Media
Future Network suffered the greatest loss among media stock in yesterday’s market, with shares dropping 7.69%, to close at 66p for the day, a loss of 5½p.Cordiant continued its poor run yesterday, dropping 5.44%, to finish at £2, down 11½p.Yesterday’s market was dominated by loss with only two media companies managing an increase in stock.… Continue reading Sharewatch
It may not have pleased the ITV companies, but the news that changes to the rules on cross-media ownership will not reach Parliament this year (see Communications Bill On Hold This Year) has been welcomed by the advertising agencies’ trade body, the Institute of Practitioners in Advertising (IPA).“If delay means that greater thought is to… Continue reading IPA Welcomes Delay To Ownership Relaxation
The Go Racing deal to create a digital horseracing channel (see Go Racing Gets Go Ahead For Racing Channel) appears to be on track again today after collapsing earlier in the week (see Go Racing Deal Could Be Halted By Pre-Race Data Problem).The Go Racing consortium said it had agreed “key commercial terms” with the… Continue reading Go Racing Negotiations Up And Running After False Start
Giant poster contractor, BlowUp Media, has constructed the UK’s tallest poster, a 50 metre high ad for Beck’s Bier, which has been erected at the Royal Exchange House in Leeds.BlowUp Media UK’s managing director, Mark Bracey, said: “After creating London’s largest giant poster on the A40 Westway (see BlowUP Installs Giant Poster Site On London’s… Continue reading UK’s Tallest Poster From BlowUp Media
The chief executives of the five regulators who will form the foundations of OFCOM have appointed management consulting firm Towers Perrin to map the process for its establishment. Towers Perrin will report to a steering group on which the chief executives from the Broadcasting Standards Commission (BSC), the Independent Television Commission (ITC), OFTEL, the Radiocommunications… Continue reading Regulators Prepare For Creation of OFCOM
The Independent Television Commission (ITC) has criticised ITV’s commitment to regional services. ITC chairman Sir Robin Biggam, speaking at an ITC event in Manchester, said that when it came to ITV’s submission to the Government on the Communications White Paper, its comments on regionality could be summed up as “Trust Us”. Describing the cost of… Continue reading ITC Disappointed At Lack Of ITV Regional Commitment
RevenueYear on year analysis shows that total terrestrial TV revenue has fallen during May. ITV was the worst hit compared with the same period last year. Channel 4 was the least affected. Total satellite revenues increased again compared to May 2000.Among the ITV franchises Yorkshire/North East saw the largest increase in revenue share. Carlton saw… Continue reading TV Market Round-Up – May 2001
