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Hot on the heels of PricewaterhouseCoopers optimistic forecasts for the Asia-Pacific region (see Forecasts), a new study from the Yankee Group predicts that internet users in the region will reach 192 million by 2005, a leap from 55 million users in 2000. Deregulation and lowering of bandwidth prices are cited as the main drivers for… Continue reading Asia-Pacific Net Market Set For Boom

CIA MediaLab has published comparisons between the circulations of national newspapers and the amount of adspend they command. The results showed that increases or decreases in circulation do not necessarily correspond with an increase or decrease in adspend, demonstrating that the ill-effects of a circulation drop may take some time to filter through to the… Continue reading Circulation Has Limited Effect On Ad Revenue, Says CIA

Internet audience measurement company Nielsen//NetRatings has launched a survey of internet behaviour in Switzerland. The first findings, for May 2001, reveal that average internet sessions for Swiss users lasted for 24 minutes and banner ads had an average click-through rate of 0.3. More than 3 million people had internet access in May and active users… Continue reading Nielsen//NetRatings Launches In Switzerland

Economic recovery in the US telecommunications sector is now in sight, according to 249 global telecoms executives and consultants surveyed by the Strategis Group. An overwhelming 96% of respondents believe that the US economy will begin its recovery within the next 12 months. This recovery is expected to translate into business, as 84% believe that… Continue reading Telecoms Counter The Doomsayers With Positive Outlook For US Economy

Hard disk video recording system Tivo may turn out to be the new Betamax, an ill-fated video cassette system of the ’70s, according to respondents of a new survey by The Media Edge. Of the 170 people that took part in the survey, 84% either already own Tivo recorder (39%) or intend to buy one… Continue reading Is Tivo The New Betamax?

ABN Amro reports today that the latest UK data shows a drop in advertising spend for May of 10.1% year on year, mainly due to falls in TV, Radio and Newspaper advertising. The most worrying aspect of the May decline is that in in terms of year on year comparisons, May ought to have been… Continue reading Analysts Forecast Deepening Woes For Adspend As May Figures Are Released

Virgin Radio has confirmed that Chris Evans’ contract with the station has been terminated (see SMG To Part With Absentee Evans?). A spokesman for the station said that due to the events of the past week they had no choice but to take this action, as the breakfast presenter had breached his contract. The spokesman… Continue reading Virgin Radio Sacks Evans

Scottish Media Group (SMG) is expected to confirm this morning that it has ended its relationship with high profile breakfast DJ Chris Evans. The move will be the result of Evans’ failure to turn up to present his show during the past week. Yesterday he was sent a letter by the SMG board informing him… Continue reading SMG To Part With Absentee Evans?

Growth at newspaper publisher Trinity Mirror was mainly strong in the first half, although advertising levels tailed off during second quarter, according to a trading statement released this morning. The company said that “the 26 week period has been characterised by a relatively strong advertising performance in the first 13 weeks which has been offset… Continue reading Trinity Sees No Return To Earlier Ad Levels

There is increased pressure from Granada investors to close down its loss-making digital terrestrial television service, ONdigital, following a leaked letter from chairman Charles Allen to the prime minister, according to this morning’s Financial Times. ONdigital is 50:50 owned by Granada and Carlton Communications. A spat between the two ITV giants has developed after Granada… Continue reading Granada Faces Investor Pressure Over ONdigital, Reports FT