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There are around 16 million internet users in the UK and this year 45% of them are women, according to the Annual Internet Survey from Which?. This is a 6% increase on last year and continues to narrow the gap between male and female web usage. There survey also shows that almost 8 million people… Continue reading Gender Gap Closes In Net Usage, According To Which?Online Survey

For the first time since the launch of digital TV in October 1998, BMRB reports that there has been no increase in the level of take up of services for four months.       Jan     Jun   Increase (%)   Increase (% points)  2000    15%    23%  53%  8  2001    29%    32%  10%  3  In a recent BMRB survey,… Continue reading BMRB Reports “Plateau” in Digital TV Take Up

As the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the broadcast of ITV services via ASTRA to the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal

French advertising and communications agency Publicis has given a cautious outlook in its AGM statement, saying that full-year global advertising growth is expected to come in at 3%. This is higher than ABN Amro’s expected 1.3%, but below Robert Coen’s estimate of 5% outside the US. Publicis CEO Maurice Levy expects his company to outperform… Continue reading Publicis Cautiously Optimistic For 2001

US analysts at ABN Amro are forecasting a 14% decline for the ‘upfront’ sale of television advertising, following the continued weakening of the ad market. In 2000, the upfront sale was up 12% on the year before. Upfront describes how the TV networks pre-sell airtime inventory for their forthcoming autumn schedules. Given the sheer size… Continue reading US ‘Upfront’ Autumn TV Airtime Sales To Drop 14%, Says ABN

According to a new report by the Aberdeen Group, the market for email marketing rose by 270% between 1999 and 2000 and is set to be worth over $1 billion by 2003, The Aberdeen group cites “simplicity, cost-effectiveness, and ability to retain and cultivate long-term customer relationships” as the reason for its increasing success.

A continued advertising downturn is certainly on the cards, if a new analysis by Universal McCann’s Robert Coen is to be believed. Coen, senior vice-president and director of forecasting at the global advertising agency, produces a review of advertising spend figures every six months. His latest offering predicts that the ad growth rate for the… Continue reading Universal McCann VP Sees Continued Ad Gloom

Despite the continued gloom surrounding the advertising industry and spending uncertainty from advertising and media executives, there is still a lot of confidence in the transactional media – online and direct marketing. These are the findings of the latest Myers Reports Advertising Confidence Survey. Only 7% of respondents to the survey said they intend to… Continue reading Confidence In Direct Marketing And Net Sponsorships Is Higher In Current Ad Climate

French advertising and communications agency Publicis has given a cautious outlook in its AGM statement, saying that full-year global advertising growth is expected to come in at 3%. This is higher than ABN Amro’s expected 1.3%, but below Robert Coen’s estimate of 5% outside the US. Publicis CEO Maurice Levy expects his company to outperform… Continue reading Publicis Cautiously Optimistic For 2001

Even in countries such as the United States, Canada, Sweden, and the Netherlands, about a third of people who could use the Internet choose not to. According to Ipsos-Reid, only 6% of the world’s population of 6 billion are connected to the internet. Ipsos questioned non-users in 30 countries who gave the following reasons for… Continue reading Can’t Connect, Won’t Connect?