The Independent Television Commission (ITC) has published a consultation document on cross-promotion and is seeking comments on all aspects of a possible new policy which hopes to achieve a balance between the provision of information and the dangers of promotional clutter.In the ITC’s eyes, the benefits of cross-promotion include the provision of information about services… Continue reading ITC Publishes Consultation Paper On Cross-Promotion
NTL is set to announce a series of job losses, according to a report in the Financial Times. The cable group is expected to cull jobs as part of a cost-cutting programme to save £200m within the next two years.Following an acquisitional spree over the last few years the group has now become “bloated”. Cutting… Continue reading NTL Jobs Cull Expected Following Acquisitional Spree
United Business Media (UBM) has cut its online investment for the current year from the planned £45 million to no more than £30 million. It blames the ‘current market conditions’ for the investment cuts, notably the downturn in high-tech advertising in the US.Given these cutbacks, along with growth in News Distribution and Market Research and… Continue reading UBM Cuts Online Spend During Hi-Tech Advertising Slowdown
European internet and mobile sports data provider, Sports.com, has bought the Daily Star website, MegaStar, from United Business Media (UBM) for an undisclosed sum. MegaStar has over half a million unique users and 14 million page views per month, according to Sports.com. Its audience is primarily UK-based 18-45 year old males. MegaStar was launched in… Continue reading UBM Sells MegaStar Site To Sports.com
A new study from META Group, the World E-Commerce and Internet Market Report, predicts that Finland, Iceland and the Netherlands have the highest ecommerce potential outside of the US based on a number of ‘new economy’ indicators. The report included 47 countries and examined various criteria by which to guage the potentional of each, these… Continue reading New Index Ranks ‘Computer Savvy’ Nations
Total US magazine advertising revenue for October totalled $1,629,475,871, according to the Publishers Information Bureau (PIB) representing a 9.6% decrease on October 2000 and total advertising pages for October were 23,237, down 16.8% on last year. Year-to-date advertising revenue decreased by 3.4%, $13,349,187,089 for the period January to October 2001, and ad pages for the… Continue reading US Magazine Advertising Suffers Further Declines
A recent series of commercials for McDonalds received 40 complaints from members of the public. The Independent Television Commission (ITC) upheld the complaints about the ads, which it said were misleading.The campaign advertised a one-week McDonalds “buy one get one free” sales promotion. The series of commercials were run over three days; the first one… Continue reading ITC Upholds Complaints Against “Misleading” McDonalds Ads
European internet and mobile sports data provider, Sports.com, has bought the Daily Star website, MegaStar, from United Business Media (UBM) for an undisclosed sum. MegaStar has over half a million unique users and 14 million page views per month, according to Sports.com. Its audience is primarily UK-based 18-45 year old males.MegaStar was launched in 1997… Continue reading UBM Sells MegaStar Site To Sports.com
ITV has unveiled its line-up for coverage of the General Election. ITN coverage is to be backed up with four midweek election specials hosted by Jonathan Dimbleby, and leader profiles on Tonight With Trevor McDonald, while News at Ten will be extended during the campaign in order to carry in-depth reports on the main issues.… Continue reading ITV Reveals Plans For Election Coverage
