The advertising industry’s opposition to EU restrictions on advertising to children has gained support with the publication of an EU study on “The Impact Of Advertising And Teleshopping On Minors” which positively endorses self-regulation working in tandem with the existing laws.The main conclusions of the study were that the EU’s “Television Without Frontiers” directive provides… Continue reading EU Study Backs Opposition To Ban On Advertising To Children
The sales arm for the former Southnews regional press business is to be transferred to Amra. The move follows the group’s acquisition by Trinity Mirror last year (see Trinity Mirror Buys Southnews For £284m).Sales representation for the group’s stable of over eighty regional titles will be transferred on 4 June, further strengthening Amra’s position as… Continue reading Amra Takes On Sales For Southnews
Media communications group WPP released a disappointing set of first quarter results yesterday (see WPP Q1 Results Disappoint Market And Brokers). Shares fell during the morning as a result, but ended the day up 13p at £8.00.The largest fall among media shares yesterday was Bright Station, which dropped just over 2% of its shareprice to… Continue reading Sharewatch
The number of US adults accessing the web increased by 8.5% in 2001, across the 85 metro markets surveyed by The Media Audit. The report says that 74.5 million out of a total adult population in these markets of 128.3 million ‘logged on during the past month.’ This represents an increase in internet penetration from… Continue reading Web Reaches A Broader US Audience
Media communications group WPP has this morning posted first quarter organic revenue growth of 6% – including, for the first time, the Young & Rubicam network. This is lower than the 10% analysts at ABN Amro had expected and well below the 13.8% growth posted by rival network Omnicom yesterday (see Omnicom Shows Strong US… Continue reading WPP Q1 Results Disappoint Market And Brokers
Channel 4 has promised to “encourage a younger generation in the values of public service broadcasting” with its programming priorities for 2001/2002. Commenting on the statement of intent his channel submitted to the Independent Television Commission (ITC) this week, director of programmes Tim Gardam commented, “Too often regulation has become an arid calculation of the… Continue reading Channel 4 Statement Of Intent To Continue Innovation And Quality
The new president of the IPA has warned that the advertising industry in the UK is losing its creative touch. Addressing the IPA members’ lunch with his inaugural speech this week, Bruce Haines warned that hard work was needed to stay ahead.“We need to do much, much more to promote the quality of our work… Continue reading New IPA President Tells Industry To Embrace Creativity
Goldman Sachs lowered its 12 month price target for BSkyB yesterday, causing shares in the satellite broadcaster to fall 36½p to £8.45. Terrestrial TV companies Carlton and Granada also had a bad day, as the market remained unconvinced by its revamp plans for ONdigital (see Prebble Heads Up An Integrated ITV). Carlton shares ended the… Continue reading Sharewatch
“Forecasting industry trends and revenues is far more challenging this year than at any other time in recent history. The margin of error cannot be determined through statistical analysis. The degree of uncertainty in the market is extraordinary, impacting so many different areas of media and advertising.” This is according to Jack Myers, chief economist… Continue reading Myers Prefers To Err On The Pessimistic Side In His Forecasting
Christopher Bland is quitting his position as chairman of the BBC to take up the same role at British Telecom. He will replace the out-going BT chairman Iain Vallance on May 1 but will keep his role at the BBC until a suitable successor is found.Keeping both jobs could lead to a conflict of interest… Continue reading Bland To Step Down From BBC Chairman Role
