ITV’s first major bid to attract large scale web traffic has been declared a success by the company after its online Who Wants To Be A Millionaire? game achieved 45m page impressions during its first three weeks of operation.Comparing itself to last year’s TV/web success Big Brother, which averaged 3m page impressions per day on… Continue reading ITV’s Millionaire Proves Major Online Ratings Winner
Reuters announced yesterday that its bid to acquire some of the assets of Bridge Information Systems had been declared “highest and best” by Bridge. The company’s business operations were put up for auction following reorganisation proceedings.The Reuters bid was primarily for Bridge’s content and trading applications for US institutional securities businesses. It is thought that… Continue reading Reuters Shares Boosted By Bridge Information Systems Purchase
ONdigital and supermarket chain Tesco have teamed up to add Tesco’s online shopping service to the ONnet service. The new service, Tesco Access, will be available through the internet set top boxes distributed by ONdigital to its subscribers for £5 per month and non-subscribers for £8 per month.John Browett, chief executive of Tesco.com, commented, “We… Continue reading Tesco Signs Up To ONnet To Offer Groceries Via TV Set
Viewers are not convinced that the larger choice brought by digitalisation and convergence will mean a better offering, according to new research from the Broadcasting Standards Commission (BSC). In addition, viewers want more respect for their interests, intelligence and privacy from broadcasters. Lord Dubs, chairman of the BSC, said, “Broadcasters and regulators should ensure that… Continue reading BSC Study Reveals Public Attitudes To Regulation
Reuters heard that its bid for part of Bridge Information Systems’ assets had been accepted yesterday. The news pushed shares in the company up 25p to end the day at £10.25.Bright Station’s future was looking fairly dim as it announced a restructuring plan in the face of unsustainable expenditure (see Bright Station Seeks Funds As… Continue reading Sharewatch
European interactive television (iTV) penetration is to reach 44% of households by 2007, up from just 11% currently, according to a new report from Forrester Research. Forrester says that four countries will drive iTV growth, with the UK taking 45% of Europe’s iTV penetration, whilst France, Spain, and Italy will share 44%. The rest of… Continue reading European Interactive TV Penetration To Hit 44% By 2007
Viewers are not convinced that the larger choice brought by digitalisation and convergence will mean a better offering, according to new research from the Broadcasting Standards Commission (BSC). In addition, viewers want more respect for their interests, intelligence and privacy from broadcasters. Lord Dubs, chairman of the BSC, said, “Broadcasters and regulators should ensure that… Continue reading BSC Study Reveals Public Attitudes To Regulation
Global market research group, Taylor Nelson Sofres (TNS), has this morning announced the acquisition of Adscope, a provider of advertising tracking services in the US, for an undisclosed sum. TNS will run the Oregon-based business as a division of CMR, the US’ largest provider of advertising tracking services, acquired by TNS in June last year.… Continue reading Taylor Nelson Buys US Ad Tracking Service
The planned merger between Attic Futura owners PMP and the Independent Print Media Group (see Attic Futura To Be Sold Off By Parent Company) is said to have been called off, after it was found that the concessions necessary to please Australian authorities would reduce the value of the deal.This means that the future for… Continue reading Attic Futura Parent Company Merger Called Off
Television is holding its own as an effective and memorable advertising medium, despite the entry of new methods into the market. A survey released today by the Chartered Institute of Marketing (CIM) has revealed that TV adverts are most likely to be seen, remembered and enjoyed of all forms of advertising. CIM’s Claire Forbes commented,… Continue reading TV Still On Top For Ad Effectiveness, Says Survey
