26 January 2001 WPP has today announced the launch of Red Cell (www.redcellnetwork.com), a global communications network focusing on the needs of ‘challenger brands’. Chief executive, Sir Martin Sorrell, describes these challenger brands as ‘lean, ambitious, agile, digitally wired businesses that demand world-wide marketing and communication capabilities’. “Red Cell is the first global communications network… Continue reading WPP Launches Global Network For ‘Challenger Brands’
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Saatchi & Saatchi has finally appointed its new chief executive, in the form of James Hall. Currently the chief executive of Saatchi & Saatchi New Zealand, Hall will move to London to take up his new post at the end of March. The appointment means that current chief executive, Tamara Ingram, will become executive chairperson.… Continue reading Appointments Brief
Rupert Murdoch, chairman of News Corp, has said that the planned flotation of Sky Global Networks may not now go ahead. In an interview with CNBC yesterday he confirmed that he was in talks with other American satellite broadcasters over plans to merge Sky Global rather than float it.Sky Global was unveiled last April to… Continue reading Sky Global IPO May Not Go Ahead, Says Murdoch
Advertising giant WPP has announced the launch of Red Cell, a new global communications network. It will consolidate its European ad agency Conquest with US-based Cole & Weber, UK group Perspectives and Asia-Pacific alliance partner Batey.It will target “challenger” clients such as Nestle, Nikon and Singapore Airlines. Sir Martin Sorrell, group chief executive of WPP,… Continue reading WPP Launches Global Communications Network
The competition to provide true unmetered internet access looks set to heat up again as Freeserve launches its AnyTime scheme, which will offer round-the-clock access for a flat fee of £12.99 per month.Last year AltaVista was forced to abandon its unmetered access package (see AltaVista Blames BT For Stalling On Free Internet Service) after it… Continue reading Freeserve Enters Unmetered Internet Access Arena
The cinema industry managed to break its own records for the second year running, with admissions of 142.5m representing the highest ever number in 26 years and an increase of 3% on 1999’s total.A total of twenty films earned over £10m at the box office, compared to thirteen in the previous year. The total box… Continue reading Cinema Admissions for 2000 Achieve Record Figures For Second Year Running
Cable company NTL today said that its earnings will come in at £385 million this year and will rise to £825 million in 2002. At a Q4 operations presentation today, the group said that figures so far have been artificially low due to the cost of the acquisitions, consolidation and marketing that has been necessary… Continue reading NTL Is Beneficiary Of Recent Consolidation, Says Q4 Review
The Advertising Standards Authority (ASA) gave a wake-up call to one advertiser of an energy drink last week, but some critics say that it is the ASA that has been sleeping on the job for taking so long to challenge the claims made.The advertisements in question were published in the September of 1997 for Red… Continue reading ASA Drags Its Feet In Adjudicating On Wake-Up Drink Ads
Programmes The month was marked by the run-up to the Christmas period as channels pulled out all the stops to produce a strong Christmas line-up. BBC1 continued its ratings war with rival ITV into the season of goodwill by announcing a winter programming budget of £158m, including a massive £42m for the two-week Christmas period.Its… Continue reading TV Viewing Round Up – December 2000
25 January 2001 Luxembourg-based media group RTL has won permission from the Conseil Superieur de l’Audiovisuel (CSA) to take a 20% stake in French radio group Sud Radio. The holding will be acquired from Sud Communications for €5.48 million (£3.46 million) and the transaction should be completed by the end of the month. RTL Group… Continue reading RTL Takes 20% Stake In France’s Sud Radio
