The VIPer project (see VIPer Research To Offer Advertisers Insight Into Rich And Influential) has introduced a new study method called SemioMetrie to its research in order to tap into the mindset of its research targets – affluent, AB consumers.The method applies theory developed by the psychoanalysts Freud and Jung. Unlike brand mapping, which analyses… Continue reading VIPer Research Maps The Mindset Of The Affluent
Telewest Communications is to form a partnership with sit-up Ltd, the owners of bid-up.tv, in order to combine the on-air auction shopping channel with its own Screenshop infomercial channel, launch new channels and aggregate further screen commerce content.The deal will see Telewest make a £14.8m cash injection into sit-up in return for sit-up purchasing Screenshop… Continue reading Telewest Strikes Deal To Combine Screenshop With Bid-Up TV
New research from Strategy Analytics forecasts that by the end of this year 40% of UK homes will have interactive digital TV, making the UK the most advanced market in the world. According to their study “Interactive Digital Television: Worldwide Market Forecasts“, published recently, 625 million homes worldwide will have access to online services via… Continue reading 40% Of UK Homes To Have Interactive TV By The End Of 2001, Says Study
Condé Nast is preparing to launch the British edition of Glamour, a mid-market women’s glossy offering the usual suspects of fashion, features and beauty, on 8 March. Adding another title to a market which is not only cluttered, but also in decline according to recent ABC figures (see Women’s Monthly Sector Continues Decline, As Two… Continue reading Condé Nast Prepares To Deliver Glamour To the UK, But Will We Buy It?
Shares in Carlton Communications were unaffected by a trading update which showed ad revenues from its ITV business had fallen 5% during the first four months of the company’s financial year. Chairman Michael Green described the advertising market as “subdued” and said it is not expecting revenue growth until July at the earliest. Shares rose… Continue reading Sharewatch
According to new research by IDC, the global corporate ‘elearning’ market will exceed $23 billion by 2004. This growth is attributed to better, cheaper and more prevalent internet access and to the improvement in the quality of elearning tools. North America is expected to retain its dominance of the market, accounting for two-thirds of worldwide… Continue reading eLearning: Not Just For Techies?
According to a report by AdRelevance, a Jupiter Media Metrix Company, 28% of advertising space on leading websites was taken up with house ads in Q4 2000, up from 15% earlier in the year. Entertainment and society websites ran the highest percentage of self-promotional advertisements (30%) among ad supported websites, followed by news and information… Continue reading Self Promotion Clutters Sites According To Jupiter
Contrary to what many believe, AB consumers not only like advertising but will actively seek it out in some cases, in order to make informed choices about what to buy. This was among the latest findings presented today by the VIPer (Very Important People, Exclusive Research) research project, which endeavours to improve understanding of the… Continue reading ABs Like Ads, Says Latest VIPer Research
Circulations across flagship regional newspapers are continuing to decline, according to the latest figures from the Audit Bureau of Circulations (ABC). In a year on year analysis for the six month period to January 2001 only one of the top ten titles increased its circulation base.The Wolverhampton Express & Star is the top regional newspaper… Continue reading Circulations Across Flagship Regionals Continue To Decline
BBC1’s heavily trailed EastEnders Night appears to have delivered the goods for the channel, which achieved its best viewing figures in over a year last night, according to unofficial overnights. The evening kicked off with a celebrity Weakest Link, in which contestants from the EastEnders cast competed to raise money for Comic Relief. It achieved… Continue reading Phil’s Shooting Blows ITV’s Millionaire Out Of The Water
