E4, the new youth entertainment digital channel from C4, has secured a carriage deal with Sky Digital ahead of its launch on Thursday. The channel will now be available across all major multichannel platforms. Sky is to broadcast a spoiler on the new channel’s opening night, however, on its own rival entertainment channel, Sky One.… Continue reading E4 Secures Carriage with Sky
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E4, the new youth entertainment digital channel from C4, has secured a carriage deal with Sky Digital ahead of its launch on Thursday. The channel will now be available across all major multichannel platforms.Sky is to broadcast a spoiler on the new channel’s opening night, however, on its own rival entertainment channel, Sky One. Temptation… Continue reading E4 Secures Carriage With Sky
The Institute of Practitioners in Advertising’s quarterly survey of marketing expenditure, due out tomorrow, will cast doubt on fears of a recession in the advertising industry. The Bellwether Report, which releases figures for the last quarter of 2000 and predictions of marketing spend for 2001, is expected to forecast lower rates of growth, however. Nick… Continue reading Fears Of Recession Exaggerated, Says IPA
ITV presented its annual report today, giving its bosses the interesting job of persuading a hard-bitten audience of hacks and advertisers to focus on the high spots of the commercial broadcaster’s year, rather than the sticky issue of a 38.5% peak-time audience share target missed by some 1.4% when 2000 figures are totted up, as… Continue reading ITV Presents Annual Report And Plans For Future
The Institute of Practitioners in Advertising’s quarterly survey of marketing expenditure, due out tomorrow, will cast doubt on fears of a recession in the advertising industry. The Bellwether Report, which releases figures for the last quarter of 2000 and predictions of marketing spend for 2001, is expected to forecast lower rates of growth, however.Nick Phillips,… Continue reading Fears Of Recession Exaggerated, Says IPA
A reduction in commercial impacts and a lowering of target audience share is expected to form part of the annual report presented by ITV today. During a rather poor week for media shares, the major ITV franchisees both saw share prices fall. Granada Media lost just over 8.5% of its value week on week, ending… Continue reading Sharewatch
Monday MediaTel’s weekly media focus and analysis, Media Track, is featured in Campaign Media Business.ITV’s annual report is released in which the commercial broadcaster is expected to announce that its commercial impacts have fallen by 3% since last year as increased competition from Channel 5 and cable and satellite operators takes its toll. The network… Continue reading The Week Ahead
RAJAR, the Radio Joint Audience Research body, is to host a conference about the future development of radio audience research. It will take place on Tuesday April 10 at BAFTA and is open to all RAJAR subscribers.“The radio landscape is changing radically at the moment,” commented Jane O’Hara, RAJAR’s managing director. “With an increasing number… Continue reading RAJAR Holds Conference On Future Of Radio Audience Research
The outdoor advertising industry has released ad revenue figures for 2000 showing growth of 21.5% compared to 1999. The findings, which come from the official Outdoor Advertising Association members survey, dispute indications of decline within the industry suggested by ACNielsen MMS yesterday (see UK Adspend Declines For The First Time In 10 Years).Final figures for… Continue reading Outdoor Advertising Association Disputes Industry Decline
Sport First, the UK’s national sports newspaper, is to increase its sale period from Sunday to Tuesday from this weekend. Previously on sale on Sundays only, the new arrangement will give readers extra time to purchase the title.Neil Webster, managing director of Sport First, said: “We have decided to increase our on sale period following… Continue reading Sport First Increases Sale Period As Ad Revenues Rise 200%
