New research from Strategy Analytics forecasts that by the end of this year 40% of UK homes will have interactive digital TV, making the UK the most advanced market in the world. According to their study “Interactive Digital Television: Worldwide Market Forecasts“, published recently, 625 million homes worldwide will have access to online services via… Continue reading 40% Of UK Homes To Have Interactive TV By The End Of 2001, Says Study
Condé Nast is preparing to launch the British edition of Glamour, a mid-market women’s glossy offering the usual suspects of fashion, features and beauty, on 8 March. Adding another title to a market which is not only cluttered, but also in decline according to recent ABC figures (see Women’s Monthly Sector Continues Decline, As Two… Continue reading Condé Nast Prepares To Deliver Glamour To the UK, But Will We Buy It?
Shares in Carlton Communications were unaffected by a trading update which showed ad revenues from its ITV business had fallen 5% during the first four months of the company’s financial year. Chairman Michael Green described the advertising market as “subdued” and said it is not expecting revenue growth until July at the earliest. Shares rose… Continue reading Sharewatch
NTL has embarked on a £5m advertising campaign to educate consumers about broadband technology. The cable group, which is aiming for 100,000 UK broadband subscribers by the end of this year, has found that a large proportion of the population is unaware of its benefits.A recent survey conducted by the group found that 69% of… Continue reading NTL Launches Campaign Highlighting Benefits Of Broadband
RevenueIndustry estimates of January 2001’s TV revenue figures did not bring much good news for the terrestrial channels, which saw a year on year fall of 6.9% overall. The largest drop was seen at ITV, down 9.8% on January 2000. Channel 4 managed a tiny 0.1% increase, while Channel 5 decreased 4.2%. Only GMTV, which… Continue reading TV Market Round-Up – January 2001
EasyEverything and WPP have joined forces to create EasyEverything media sales (ee-ms). The joint venture will be responsible for all online, poster and instore advertising in EasyEverything cafes, allowing global brands to access a young net-savvy audience.EasyEverything has 21 internet cafes open 24 hours a day across Europe and the US. The group owns its… Continue reading WPP Forms Sales House With EasyEverything
BlowUP Media UK have installed what they believe is the largest outdoor site in the country on the A40 Westway road which connects Heathrow with central London. The 1100 square metre site is on Westway’s BDM building, head on to traffic leaving the capital for Heathrow and the West.A 225 square metre site has also… Continue reading BlowUP Installs Giant Poster Site On London’s Westway
BSkyB shares were boosted yesterday after an upgrade from Merrill Lynch from “neutral” to “accumulate” and a target price of £11. Shares ended yesterday up 10p at £9.60.United Business Media (UBM) lost some of the momentum gained by positive results on Tuesday (see UBM Shares Surge On Strong Profit) as fears for the outlook on… Continue reading Sharewatch
The Guardian has announced a number of initiatives to boost circulation of its Saturday edition. The Weekend magazine is to be given major investment and two extra supplements will be moved to Saturdays.Under the editorship of Katherine Viner Weekend will become a glossy from 21 April. With an average 60% increase in editorial pages, the… Continue reading The Guardian Boosts Its Saturday Offering
The resumption of like for like advertising growth in the TV market is unlikely before the fourth quarter of the year, Carlton Communications chairman Michael Green told the company’s AGM this morning. Green described the UK television advertising market as ‘currently subdued’ in comparison with last year, with ITV’s revenue in the first for months… Continue reading Carlton Says Subdued TV Ad Market Will Show Upturn In Q4
