More Industry News articles

The Guardian has announced a number of initiatives to boost circulation of its Saturday edition. The Weekend magazine is to be given major investment and two extra supplements will be moved to Saturdays. Under the editorship of Katherine Viner Weekend will become a glossy from 21 April. With an average 60% increase in editorial pages,… Continue reading The Guardian Boosts Its Saturday Offering

New research by analysts at Ovum suggest that the future of internet growth lies in multiaccess services – 40% within the next five years – which means that advertisers need to be more aware of these developing technologies in order to maximise opportunities. “This evolution of the Internet will stimulate the convergence of applications and… Continue reading Insight Analysis: New Advertising Platforms May Not Be The Answer To The Ad Men’s Prayers

In their recent report “Kids, Clarity And Killer Applications”, CIA Medialab examine the current drivers of subscriptions to digital TV compared with the key drivers two years ago when digital services first launched. Initially it was thought that ‘pester power’ and ‘reclaiming lost TV events’ (football, for example) would be the most persuasive factors but… Continue reading CIA MediaLab Report: Driving Digital

New research from Strategy Analytics forecasts that by the end of this year, 40% of UK homes will have interactive digital TV making the UK the most advanced market in the world. According to their study “Interactive Digital Television: Worldwide Market Forecasts” published recently, 625 million homes worlwide will have access to online services via… Continue reading 40% Of UK TV Homes Will Have Interactive Digital TV By The End Of 2001 Says New Research

The coincidence of a slowdown in the US economy and the fall-out from the dotcom marketing boom that occurred at this time last year is forcing media groups to tighten their belts and warn investors of slackening revenues. Advertisers are being cautiously prudent with their budgets in fear that economic conditions in the States might… Continue reading Monthly Ad Revenue Update: Climate To Remain Chilly For Advertising In Coming Months

Despite an initially positive reaction from the market following its financial results yesterday, stock in United Business Media (UBM) had begun to fall this morning, down by 22½p to 726p by 1:00pm. Strong profits in a fairly cautious statement pushed demand for UBM shares up in the first instance, but a mixed broker and press… Continue reading United Business Media Financial Results: Reaction

Since the 1998 launch of the first digital TV service, UK growth has exceeded expectations. Last year saw continued penetration and there are now estimated to be more than 6m digital households in the UK. The successful heavy marketing and free hardware approach was boosted by increased channel choice, including the launch of Channel 4’s… Continue reading Insight Analysis: Another Year In The Life Of Digital TV

Debate over the News At Ten move continues to fill pages of the media trade press almost two years after ITV first vacated the 10pm slot. Now another row over the timing of the news is set to begin. Channel 5 is hoping to change its 6pm bulletin to 5.30pm when it begins screening Home… Continue reading C5 News Move Set To Test Regulatory Powers Again

Since the 1998 launch of the first digital TV service, UK growth has exceeded expectations. Last year saw continued penetration and there are now estimated to be more than 6m digital households in the UK.The successful heavy marketing and free hardware approach was boosted by increased channel choice, including the launch of Channel 4’s E4… Continue reading Feature: Another Year In The Life Of Digital TV

Virgin Radio has been named the highest ranking radio station in the US-based Arbitron Infostream listening figures for internet radio during November 2000, having grown its online listening by 40% since the end of 1999. Arbitron’s figures suggest that Virgin achieved a listener total of 237,000 aggregated tuning hours from the UK and abroad, by… Continue reading Virgin Radio Sees Workplace Listening Boost Online Audience