When ITV introduced self-imposed peak time audience share targets early in 1998 the industry was surprised and sceptical at how they could be achieved. Within a few months of the announcement it became clear that ITV intended to remove the News At Ten, replacing it with a later bulletin and opening the way for more… Continue reading Feature: Moving Targets At ITV
TV viewers strongly support the continuation of public service broadcasting (PSB), valuing the diversity and quality they believe it guarantees, according to new research from the Independent Television Commission (ITC). The majority of respondents in a range of consultation and research exercises carried out during last year agreed with the key principles of PSB, believing… Continue reading Research Reveals Viewers’ Support For Public Service Broadcasting
A wider spectrum could become available for broadcasting digital radio, if plans put forward at a meeting in Geneva last week go ahead. Representatives from digital radio in Europe met with radio regulators and frequency planners to discuss reallocating some of the L-Band frequency which is currently earmarked for satellite radio to terrestrial digital audio… Continue reading World Digital Radio Broadcasters Request More Spectrum
The IPA has countered recent speculation about a slowdown in advertising with research suggesting that more companies will increase their media adspend for the coming year than will decrease it. Nearly half of around 300 respondents to the Bellwether Report, a questionnaire survey of UK-based companies, said that 2001 budgets compared to last year’s spend,… Continue reading IPA’s Bellwether Report Counters Claims Of Advertising Slump
Classic FM is to embark on its first major brand advertising campaign for several years with a seven week run of press advertising designed to broaden its appeal. The campaign is to appear in national newspapers and listings magazines Heat, Hot Tickets and Time Out.The commercial radio station is planning a multi-million marketing spend for… Continue reading Classic FM Trumpets Launch Of Major Brand Advertising Campaign
Month On MonthThe latest figures from the Audit Bureau of Circulations (ABC) show national newspaper circulation decreasing by 1.5% during December 2000. All but seven titles slipped in a month on month analysis.The Independent and Independent on Sunday saw the sharpest falls across the period, the Independent falling 7.3% while its sister title lost 8.2%… Continue reading National Newspaper ABC Round-Up – December 2000
ITV presented its annual report yesterday (see ITV Presents Annual Report And Plans For Future), which included the news that the channel will no longer be setting annual peak time audience share targets. Major ITV franchisees Granada and Carlton did well on the news, the former adding 14p to end at £4.25, the latter ending… Continue reading Sharewatch
The IPA has countered recent speculation about a slowdown in advertising with research suggesting that more companies will increase their media adspend for the coming year than will decrease it. Nearly half of around 300 respondents to the Bellwether Report, a questionnaire survey of UK-based companies, said that 2001 budgets compared to last year’s spend,… Continue reading Bellwether Report: IPA Counters Claims Of Advertising Slump
E4, the new youth entertainment digital channel from C4, has secured a carriage deal with Sky Digital ahead of its launch on Thursday. The channel will now be available across all major multichannel platforms. Sky is to broadcast a spoiler on the new channel’s opening night, however, on its own rival entertainment channel, Sky One.… Continue reading E4 Secures Carriage with Sky
The Institute of Practitioners in Advertising’s quarterly survey of marketing expenditure, due out tomorrow, will cast doubt on fears of a recession in the advertising industry. The Bellwether Report, which releases figures for the last quarter of 2000 and predictions of marketing spend for 2001, is expected to forecast lower rates of growth, however. Nick… Continue reading Fears Of Recession Exaggerated, Says IPA
