The Institute of Practitioners in Advertising (IPA) has announced the appointment of Hamish Pringle as its new director general. He currently works for the IPA on a consultancy basis as director of marketing strategy, as well as being the director of a music dotcom company and a business author. In addition to his previous involvement… Continue reading IPA Announces Appointment Of New Director General
ISBA has welcomed ITV’s new approach to performance targets, unveiled at its annual report on Monday (see ITV Presents Annual Report And Plans For Future). The channel has said that instead of focussing on peaktime audience share targets it will aim for two primary goals: maintaining share gap advantage over BBC1 and retaining its status… Continue reading ISBA Welcomes ‘Pragmatic’ New ITV Targets
A strong final quarter brought ONdigital sales up to its one million subscriber target by 31 December, the company has announced. ONdigital’s customer base grew by 134,000 during the quarter, reaching 1,012,000 by the end of the year, an 83% increase compared to December 1999.Churn continues to be an issue, however, with 15-20% continuing as… Continue reading ONdigital Hit 1 Million Subscriber Target In Time For New Year
The market appeared down on telecoms and new media stocks yesterday, with the result that Cable and Wireless ended down 9½p at £9.35½, Bright Station dropped 3½p to end at 44½p, Freeserve lost 3p to end at £1.27 and Telewest ended at £1.28½, down 9p.This lack of confidence was reflected across most media shares, which… Continue reading Sharewatch
When ITV introduced self-imposed peak time audience share targets early in 1998 the industry was surprised and sceptical at how they could be achieved. Within a few months of the announcement it became clear that ITV intended to remove the News At Ten, replacing it with a later bulletin and opening the way for more… Continue reading Feature: Moving Targets At ITV
TV viewers strongly support the continuation of public service broadcasting (PSB), valuing the diversity and quality they believe it guarantees, according to new research from the Independent Television Commission (ITC). The majority of respondents in a range of consultation and research exercises carried out during last year agreed with the key principles of PSB, believing… Continue reading Research Reveals Viewers’ Support For Public Service Broadcasting
A wider spectrum could become available for broadcasting digital radio, if plans put forward at a meeting in Geneva last week go ahead. Representatives from digital radio in Europe met with radio regulators and frequency planners to discuss reallocating some of the L-Band frequency which is currently earmarked for satellite radio to terrestrial digital audio… Continue reading World Digital Radio Broadcasters Request More Spectrum
The IPA has countered recent speculation about a slowdown in advertising with research suggesting that more companies will increase their media adspend for the coming year than will decrease it. Nearly half of around 300 respondents to the Bellwether Report, a questionnaire survey of UK-based companies, said that 2001 budgets compared to last year’s spend,… Continue reading IPA’s Bellwether Report Counters Claims Of Advertising Slump
Classic FM is to embark on its first major brand advertising campaign for several years with a seven week run of press advertising designed to broaden its appeal. The campaign is to appear in national newspapers and listings magazines Heat, Hot Tickets and Time Out.The commercial radio station is planning a multi-million marketing spend for… Continue reading Classic FM Trumpets Launch Of Major Brand Advertising Campaign
Month On MonthThe latest figures from the Audit Bureau of Circulations (ABC) show national newspaper circulation decreasing by 1.5% during December 2000. All but seven titles slipped in a month on month analysis.The Independent and Independent on Sunday saw the sharpest falls across the period, the Independent falling 7.3% while its sister title lost 8.2%… Continue reading National Newspaper ABC Round-Up – December 2000
