ITV announced its schedule for the Christmas and Winter season yesterday (see Traditional Tales And Traditional Faces In ITV’s Winter Schedule 2001), and there was some comfort and joy for the major ITV companies on the stock market, as Carlton rose 17½p to end at £5.35½ while Granada gained 1p to end at £3.78½.The recovery… Continue reading Sharewatch
The monopoly on bus-side advertising held by TDI has been broken with the loss of the Oxford Tube route to new rival Nationwide Advertising. From 1 January 2001, Nationwide will offer advertising opportunities on all 88 Stagecoach buses operating on the route between London’s West End and Oxford, via the A40, M40 and A41.Nationwide Advertising… Continue reading TDI Loses Monopoly On Stagecoach Bus-Side Advertising
The latest quarterly Trends In Television report from the Institute of Practitioners in Advertising (IPA) shows a continuing trend of terrestrial, free to air channels’ share falling whilst viewing to non-terrestrial and cable and satellite-only channels continues to rise. The third quarter survey reports that overall viewing levels have actually risen slightly with average daily… Continue reading Feature: IPA Trends Suggest ITV Is Losing Out To Other Commercial Channels
Clients were given a chance to voice their opinions on the final morning of the MRG Conference and David Crawley, director of media at Scottish Courage, was first at the podium.He began by dividing advertisers into two categories: the haves and have nots. Some operate within a genuine research culture and play an active role… Continue reading MRG Conference: David Crawley on Being a Client
The Express Newspaper group has been sold to Northern & Shell, the publishers of various soft porn titles and weekly celebrity magazine OK!. The deal signed is thought to value the group at £125m.Chairman of Northern & Shell, Richard Desmond said today; “The Express newspaper titles represent a vital part of Britain’s press heritage and… Continue reading Gossip And Girlie Publisher Takes On Express And Star
BARB has announced that from today it is introducing a measurement system for viewing of channels carried on the digital cable platform, completing its schedule for the introduction of measurement to all the digital platforms.In the absence of access to the platform’s service information through set top boxes, BARB is using a picture matching technique… Continue reading BARB Introduces Separate Measurement For Digital Cable Platforms
The Express Newspaper group has been sold to Northern & Shell, the publishers of various soft porn titles and weekly celebrity magazine OK!. The deal signed is thought to value the group at £125m. Chairman of Northern & Shell, Richard Desmond said today; “The Express newspaper titles represent a vital part of Britain’s press heritage… Continue reading Gossip And Girlie Publisher Takes On Express And Star
On Friday’s afternoon session at the MRG Conference, the Telegraph Group’s Tim Jones, head of research and strategy and Steve Millington, advertisement research manager, addressed what the future role of the media researcher in the one-to-one economy would be.Jones began by tracking how media consumption is evolving from a one-to-many model into a one-to-few one… Continue reading MRG Conference: The Future Role Of The Media Researcher
ITV appears to have won the latest bout in the ongoing battle against BBC1 for prime time viewing figures. Last night, the first person ever to win the big one on Who Wants To Be A Millionaire defeated one of the BBC’s heavyweight offerings- the last ever One Foot In The Grave, featuring the death… Continue reading Millionaire Beats Meldrew In Prime Time Hit And Run
United News & Media’s new media division, Xilerate, is to take a 46.5% stake in Spaced, a company which makes web-enabled, interactive ‘pods’ which are placed in nightclubs. The investment from UNM will allow further development of Spaced’s technology and content platform.The Spaced pods charge clubbers £2 to create a ‘photopage’ containing a digital image,… Continue reading UNM’s New Media Division Buys Into Interactive Pod Venture
