Cinema adspend has been rising over the past decade in real terms, reaching a total of £87m for the 12 months to September 2000, according to CIA Medialab research. Cinema admissions have also risen over the period, from just under 90 million during 1989 to just over 100 million during 1999. However, this growth has… Continue reading Rising Cinema Admissions Echoed By Rising Advertising Revenues
Network Revenue Comparisons (£) Station Channel 4 Channel 5 ITV 1 Total ITV1/Channel 4 Total Satellite Total 1992 n/a n/a n/a 1,648,366,000 n/a 1,648,366,000 1993 315,452,140 n/a 1,414,779,400 1,730,231,000 n/a 1,730,231,540 1994 387,279,970 n/a 1,507,011,900 1,894,281,900 n/a 1,894,291,870 1995 443,701,000 n/a 1,578,889,543 2,022,377,000 n/a 2,022,590,543 1996 488,783,666 n/a 1,656,940,504 2,145,724,170 n/a 2,145,724,170 1997 512,580,000 84,050,000… Continue reading UK TV Revenue 1992-2001
According to the RAB the US radio industry could be set for another year of record breaking ad revenues. Sales for November grew by 3% and, although national revenues showed no change, local sales were up 4% compared to the same month in 1999. During Jan-November 2000, local advertising sales were still running 13% ahead… Continue reading Radio Industry Ad Revenue Increase Will Continue into 2001, Says US RAB
The public are willing to accept more obtrusive advertising, as long as there’s something in it for them, new research has revealed. 46% of Londoners and around 25% of the population as a whole would be happy with the idea of constant TV advertising being shown on the tube, if it meant cheaper fares. Over… Continue reading Consumers Would Accept More Advertising In Exchange For Reward, Finds Survey
Advertising industry weekly Campaign has produced its annual lists of the best and worst efforts of the industry, in the opinion of its journalists. While the people behind the campaigns of certain beers and glossy magazines will be left smiling with more than Christmas cheer, the creatives for a certain ISP, car manufacturer and cooking… Continue reading Campaign Nominates Its Turkeys In Time For Christmas
2000 was the year when media woke up to the realities of the digital age. Mega-mergers abounded as companies recognised the benefits of consolidation and vertical integration. Most significant for UK markets was Granada’s domination of ITV and the paving of the way for a single ITV with the Government’s White Paper. In publishing, brands… Continue reading A Look Back At 2000…
Clare, Anna, Scott and the rest of the Newsline team would like to wish all our readers a very Merry Christmas and a happy, prosperous New Year.Newsline will be taking a break over the holidays, but we’ll be back on 2 January with the final facts and figures on 2000.Best Wishes,Clare Goff: News Editor Anna… Continue reading We Wish You A Merry Christmas And A Happy New Year…
Sharp falls on the New York stock exchange, combined with a downgrade from Goldman Sachs, sent Reuters shares down 73p to end at £11.19.United Business Media neared the end of its first week under its new, business-centric title down 30p at £8.40. Wireless Group, having just announced investments in its Scottish interests (see Wireless Group… Continue reading Sharewatch
The Independent Television Commission (ITC) has announced the financial terms that will be offered to Anglia Television if it chooses to apply to extend its licence for a further 10 years. The ITC has asked the East of England ITV franchise to pay a vastly reduced rate for renewal of its licence. A cash sum… Continue reading ITC Announces Anglia Terms For Renewal
Press classified advertising continues to be a thriving market despite the rise of the internet as a classified medium. This is the result of a report into the market by CIA MediaLab, which shows adspend for both regional and national newspapers forecast for strong growth during 2000 and 2001.An overall increase in classified adspend of… Continue reading Classified On The Rise Despite Net Threat
