Neil Shepherd-Smith sees that the ideal readership survey must be absolute, to facilitate media planning and to give it value as a currency. To produce this the right methodology is vital and at present, he claims, the replication of NRS data distorts the currency.The four areas he considered to need investigation are advertising exposure, multiple… Continue reading MRG Conference: The Ideal Readership Survey
On the second day of the 2000 MRG Conference Marc Sands, marketing director of Guardian Newspapers, was first to take the floor, with a challenge to researchers to unravel the increasingly complex behaviour of consumers.Using The Guardian as an example, Sands illustrated how the information revolution has altered the consumption of media, having moved from… Continue reading MRG Conference: Using Research as a Navigational Tool in the 21st Century
Scottish Radio Holding‘s record annual results (see Scottish Radio Holdings Announces Record Annual Results) unsurprisingly produced a good reaction from the market. News of a 27% profit increase brought shares in the company to £12.12½, up 50p or 4.3%.Cable & Wireless also produced pleasing figures in its interim results (see Cable & Wireless Sees New… Continue reading Sharewatch
A new report by Activmedia Research predicts that online business-to-consumer (B2C) sales will reach $56 billion in the US by the end of the year. This is an increase of 103% on the previous year. The Real Numbers Behind Online B2C Vendors 2000 report claims that the sector will be worth $1.1 trillion by 2010,… Continue reading US Online B2C Sales To Grow, Says Activmedia Research
News that Waheed Ali is to quit Carlton Communications, where he headed up production, has prompted a reshuffle in the company’s TV and media businesses. Carlton TV’s chief executive Clive Jones is to head a channels division which will house Carlton’s ITV franchises and its 50% stake in OnDigital. Carlton Productions and Carlton International will… Continue reading Appointments Brief
Capital Radio has unveiled a new brand image for Capital Gold, which it says will “remove any perceptions of ‘old’ from ‘Gold’”. A new logo has been created by Design Motive and a heavyweight bus back campaign on 850 London buses will launch today and run on throughout 2001.The campaign will feature images of 12… Continue reading Capital Gold Revamps Image To Take ‘Old’ Out Of ‘Gold’
Those who thought that the News at Ten debate would be put to an end when the ITC came to an agreement with ITV in September (see News At Ten To Return To ITV) have been proved very wrong. The BBC’s decision to move its 9pm week night bulletin to the 10pm slot, ahead of… Continue reading News At Ten Debate Looks Set To Continue As BBC Calls For ITC Turnaround
Scottish Radio Holdings (SRH) has reported record annual earnings and profits for the year ending 30 September 2000. Pre-tax profit for the group hit £20m, representing a year on year increase of 27%. Total turnover improved by 30%, reaching £71.7mRichard Findlay, chief executive of SRH commented, “SRH today has a profitable mix of traditional and… Continue reading Scottish Radio Holdings Announces Record Annual Results
New technology could be set to eclipse the beer mat as a way for advertisers to reach pub goers. A pilot programme in a range of bars, clubs and pubs is currently testing the use of plasma screens carrying satellite-delivered content, with links to electronic tills (EPOS) and the internet.It is hoped that the delivery… Continue reading No Chance Of A Quiet Pint As Translucis Targets 18-24 Year Olds In Pubs
Media training organisation Media Circle has launched a website as part of its ongoing project to attract UK university and college graduates towards positions in the commercial side of the media industry.Terry Wheeler, Media Circle’s general secretary said, “Our members want to attract the best graduates to work for them and we decided to extend… Continue reading Media Circle Aims To Attract Graduates With Launch Of Career Website
