The ITC has published a consultation paper which suggests changes to the current Statement on Airtime Sales Arrangements. It is seeking comments on new, simplified rules, with the main changes suggested in the document being to: Allow joint selling arrangements for national airtime. Abolish the regulatory limit on Net Advertising Revenue share. Abolish the requirements… Continue reading ITC Publishes Consultation Paper On Airtime Sales Arrangements And Share Deals
In the first “soapbox” session of the MRG conference, Anthony Jones (European research director, Optimedia) and Jim Kite (director of global research, Universal McCann) addressed the question, “What do agency media researchers do for a living?”Jones began by answering not only this question but also outlined what they didn’t do and what the implications were… Continue reading MRG Conference: What Do Agency Media Researchers Do For A Living?
Thursday 16 November, the second day of the 2000 MRG Conference, saw Rupert Steele, head of new product development for the Radio Advertising Bureau (RAB), tackle the issue of “Tracking the Effectiveness of Radio Advertising.”Steele partly attributes the massive increase in radio spend, from 2.7% of total advertising spend in 1990 to 5.7% in June… Continue reading MRG Conference: Tracking the Effectiveness of Radio Advertising
The IPA’s Trends In Television report for Q3 shows that, following a period of stability, overall viewing levels have risen a little. However, this has not brought much good news for ITV, which is still failing to a command a viewing share above 30%. During the third quarter it gained a viewing share of 27.8%,… Continue reading Terrestrial Channels’ Loss Is Non-Terrestrials’ Gain In Latest IPA Report
Telewest released third quarter figures which were above expectations yesterday, boosting share prices by 7¼p to £1.20. The good news follows a difficult summer for Telewest, when component shortages caused problems in the supply of its digital set-top boxes (see Telewest Puts Digital Strategy On Hold As Box Shortage Affects Cable Industry).Yet again Future Net… Continue reading Sharewatch
A new report by Activmedia Research predicts that online business-to-consumer (B2C) sales will reach $56 billion in the US by the end of the year. This is an increase of 103% on the previous year. The Real Numbers Behind Online B2C Vendors 2000 report claims that the sector will be worth $1.1 trillion by 2010,… Continue reading US Online B2C Sales To Grow, Says Activmedia Research
Those who thought that the News at Ten debate would be put to an end when the ITC came to an agreement with ITV in September (see News At Ten To Return To ITV) have been proved very wrong. The BBC’s decision to move its 9pm week night bulletin to the 10pm slot, ahead of… Continue reading News At Ten Debate Looks Set To Continue As BBC Calls For ITC Turnaround
Neil Shepherd-Smith sees that the ideal readership survey must be absolute, to facilitate media planning and to give it value as a currency. To produce this the right methodology is vital and at present, he claims, the replication of NRS data distorts the currency.The four areas he considered to need investigation are advertising exposure, multiple… Continue reading MRG Conference Report: The Ideal Readership Survey
On the second day of the 2000 MRG Conference Marc Sands,marketing director of Guardian Newspapers, was first to take the floor, with a challenge to researchers to unravel the increasingly complex behaviour of consumers.Using The Guardian as an example, Sands illustrated how the information revolution has altered the consumption of media, having moved from having… Continue reading MRG Conference: Using Research as a Navigational Tool in the 21st Century
A challenge was thrown down in the opening session of the 2000 MRG Conference in Munich yesterday. Peter Bowman, research manager at UKTV, introduced the first group of speakers with the question, “Stand up and be counted, can we ever get it right?”, and thereby challenged the afternoon’s speakers to address the issues currently facing… Continue reading MRG Conference: Keynote Speaker Tells Media Researchers “End User Reality Is Your Reality”
